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PHARMA: Cheerleaders and sex-symbols

Talk about slightly unfortunate timing.  Just one day after the New York Times has an article about how pharma companies go about recruiting cheerleaders as detail babes reps, Bayer announces that it’s hiring the ex-Ms Mick Jagger, and very leggy supermodel, Jerry Hall as a "Global Ambassador for its Erectile Dysfunction Campaign".  In case you’re a little innocent about cheerleaders’ place in American culture, guess what a Google search for "Cheerleaders turns up. (Don’t hit the "I’m feeling lucky" button if you’re at work!).

Jerry is of course well known for recounting that "my mother told me that men want a cook in the kitchen, a maid in the house and a whore in the bedroom. I told her that I’d take care of the bedroom part and hire the other two".

Somehow one gets the impression that the grown-ups have left Beavis and Butthead in charge down in the marketing department, which wouldn’t matter if it wasn’t for that teeny bit of criticism that pharma companies have been facing over their DTC and physician-based marketing activities.

BLOGS: Grand Rounds

Graham does a nice job on Grand Rounds. I could have sworn I sent in my entry earlier last week, but a check of my “sent emails” just goes to prove that these days my mind files the “thinks I honestly intended to do” and the “things I did” in the same mental file. Still lots of good stuff there without interference from me.

Some people have noticed that despite being the WSJ’s “must read” health care blog, THCB hasn’t hosted Grand Rounds yet. Look for this to be rectified at some point soon!

 

TECH: New health care IT blog nexus!

Just in case you don’t think that THCB is enough, Shahid Shah who among other things runs The Healthcare IT Guy blog, has put together a page with many if not all of the health care IT related blogs on it at HITSphere. There are a couple there that I haven’t picked up on including a news source about consumer health informatics and one from Microsoft. Although Shahid has also put up the IBM one yet, showing commendable corporate even handedness! Note the lack of blogs from health care specialists Cerner, Epic, et al–perhaps they just don’t dare go into Mr HISTalk’s territory. I’m trying to figure out how to get my feed to send itself there when I talk about technology…which the casual THCB reader knows that I do from time to time.

Meanwhile, check out the new HITSphere index and wander around. I suspect in a year this page will be an interesting historical artifact, and we’ll need new tools to sort all the new different blogs and postings out there.

TECH: iPods and Health Care

The ever wonderful Jane Sarasohn Kahn has a new commentary up at iHealthbeat on  iPods and Health Care. It’s really more about how consumers are using new media in general in health care rather than podcasting per se, but it’s well worth a read.

 

TECH: More PHR struggles

I’m talking at a conference at the end of the week about consumer health records.  Given that you all by now know the history of how the company I was with that sold consumer health records to health plans was ahead of its time didn’t survive, you won’t be surprised to know that I’ll be talking on a topic I’m calling  An Archaeology of the Commercial PHR Movement.

Well today it looks like another start-up that announced with much fanfare a couple of years back is biting the dust, or at least going back to the machine shop for some serious work. RedMedic is sending out letters asking its subscribers to print out their records, and telling them to go to MedicAlert instead. Unfortunately when they contacted me a couple of years back, I told them that I thought they’d have a very tough road. Hopefully, they’ll come out of this somehow, but unfortunately they look like they’ll be another layer in the rubble on which hopefully a viable PHR will be built.

POLICY/INTERNATIONAL: Obvious, but public and private taxes still cost money

Via Ezra, Krugman, and  Bradford Plumer there are some interesting numbers showing that the private welfare state (i.e. pensions, health benefits, etc provided by corporations) in the US added to the public welfare state which exists here but is more extensive in Europe, is roughly the same size as its counterparts in Europe. Krugman’s point, which I’ve reflected many times, is that if you let the corporate welfare system fall apart (i.e. replace GM as largest employer with Wal-Mart) then you are going to have a collapse in the coverage of welfare which will be to the wide detriment of society, particularly to the middle-classes. The fall in employer-based health insurance is the most obvious example of this collapse, and it will continue to get worse until there’s a political solution some years down the road. (Although in Joe Paduda’s view the time-table for this solution is moving up).

What I’ve been saying for years is that whether you call them “premiums” or “taxes”, society (i.e. people) still needs to pay for the underlying expenses, and when your underlying expenses are up to two times greater than those of other countries, you will have to pay more for them. So, there is a cost for having health care at 15% of GDP, and we are going to have to pay it somehow. And that’s one reason why other countries make serious efforts to contain those costs, with all the unpleasant consequences that may entail, as I discussed yesterday.

POLICY/INTERNATIONAL: A European conservative complains, but groks the problem

This is pretty interesting. Paul Belien, a Belgian conservative is complaining about governments in Europe cutting spending on health care, with the results that more expensive technologies are withheld from the elderly (like his 90 year old uncle).  He thinks the answer is to move towards building reserves for the future, and he’s probably is in the individual HSA crowd (although theoretically these could be pooled reserves). But that’s not the interesting thing.

The interesting thing is that he understands the equation. If we spend more on health care, we spend less on other things, and that there’s a choice between these positions. Given that, he has what he considers to be a solutions. Here’s his conclusion.

At the root of these decisions is the understandable desire of governments to control health-care costs. But rationing is clearly not the answer. What many governments in Western Europe have overlooked is that there is nothing wrong with a society devoting more of its resources to health care. This even appears to be an indication of prosperity. The higher and the more developed a society becomes, the more its citizens are willing to spend on keeping healthy. Modern technology makes everything cheaper except the highest quality of medical care, which is constantly improving. To try to limit access to this technology in the name of “cost-control” is irresponsible.

Meanwhile, the larger and more fundamental problem of how to finance the health-care systems is not adressed. Instead of funding the provisions of today’s sick with taxes from today’s healthy and young, people should be building up reserves for their own future liabilities. What Europe needs is to replace its pay-as-you-go systems by privatized and capitalized health-care systems. This, however, would imply that the governments relinquish control over the system, which is the very last thing they are willing to do.

Now I disagree with him about who should ultimately control health care, because I think it’s more of a public good than he does, but at least we are starting on the same page—one that I went over at length in my “Health care = Communism + Frappuchinos” article, which is well worth another read. The issue is that some care is basic and some care is a luxury good bought on the margins. You’ll note that he never says directly that people should be forced to pay for all their own health care with no cross-subsidiaztion. Of course that is where the US has been heading, and why our poor and unisured are literally dying (albeit not) in the streets.

Would it that we could have this rational argument with most conservatives (and even several liberals) in this country. Instead we get the Cato guys missing the point by trying to get us to worry about the almost incidental spending on the healthy, and Ron being Ron. No one wants to talk about whether or not we should be paying for the more expensive stuff for the 90 year old uncle, and that’s the real debate.

THCB: Updating …

A little light blog keeping to do today. If you haven’t listened to one of the podcasts, the podcast archive is now up and running. If you have yet to subscribe to the podcast feed – you can go here – and grab the link.  The media page is now up as well, so you can go have a look at what’s been written about the Health Care Blog recently. 

POLICY: Employment-based healthcare, more of the same uneven erosion

There are two ways employers get out of providing health care. They can stop providing it (and plenty of data shows that they are doing just that) and they can also pass more of the cost onto their employees. That also has the impact that at the margin their employees stop purchasing it for their families or themselves. But it has one more impact, which is that the employees’ costs are going up much faster than the employers.

California Healthline had a good summary of a WSJ article and other accounts of a Mercer survey this week showing that pushing more costs onto workers reduces the employers’ costs (or at least reduces the amount of increase in those costs).

According to the survey, employers’ health care costs rose 6.1% in 2005, compared with 7.5% in 2004, 10.1% in 2003 and 14.7% in 2002. The average cost of company health plans increased from $6,679 per employee in 2004 to $7,089 per employee in 2005, the survey found . Employer spending on health coverage would have increased 10% in 2005 without the shift in cost to employees and changes to health plans, according to the survey.

Now there’s nothing revelatory here, other than some continued misunderstanding by economists that this is just moving the deckchairs on the Titanic. It is moving the deck chairs on the Titanic in terms of containing overall health costs–they’re not going to be much affected by who ends up picking up the tab at the margins. But despite the feelings of snooty doctoral students at Harvard and even brilliant health economists at Stanford, there is an impact in the real world from who pays for what.

That’s because it’s not as if employers are rewarding their employees with extra cash to replace essentially lowering their health care benefits (or making them pay higher "premium per benefit"). So those employers who cut benefits more have lower labor costs and therefore make higher profits. Hence the continued difference in the margins of Costco and unionized supermarkets on the one hand and the Wal-Mart on the other.  This leads to those economists who’ve vacated the Ivory Towers and instead taken the lure of the filthy lucre to become analysts on Wall Street to put continued pressure on the "good" companies to end up looking like the Wal-Marts of the world. Which has been playing out in labor disputes across the country and even has affected the hallowed halls of General Motors itself.

And while the end of the employer-based health care system is something I am in favor of, I’m not in favor of it dying by a thousand cuts while nothing is there to replace it.

Coda: The crack at the Harvard doctoral student is an old chestnut here at THCB. However, me taking aim at America’s greatest health economist and my old professor Vic Fuchs is quite another thing. Here’s what he said in his latest Health Affairs article, which (apart from this little dispute is excellent as you’d expect):

Today the largest private employer is Wal-Mart, which despite its size faces intense competition daily from a host of other retail outlets. When they offer health insurance, it must come out of their workers’ wages; for minimum-wage employees, this is not possible, so it often will mean loss of jobs.

While that is true across the economy, it assumes that there are constant margins among firms within one industry. But we know that’s not true. Wal-Mart has much higher margins and higher profits than other retailers. it could easily afford more generous health benefits, and maybe would have them if it was unionized. However, we know that Wal-Mart spends incredible amounts of effort to prevent unions getting a foothold, partly because of the health insurance issue, and overall in order to keep its labor costs lower. Wal-Mart tries to keep all of its costs lower including those of its suppliers, other than one set of "costs" — those that it retains as earnings, some of which it pays to its shareholders. So to say that "It must come out of their wages" only really holds true if you count the dividends that the Walton family (net worth >$100 billion) collects as "wages". You could just pay them (and the other shareholders) lower margins and pay the workers more in health benefits. That’s exactly what Costco does. But that’s the real world not the economists’ theoretical level playing field that Vic Fuchs doesn’t usually get stuck on.

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