About THCB

The Wall Street Journal calls us “the leading insider voice in the field. The New York Times calls us “the authority.”

We’ve also been called “The New New England Journal of Medicine” and “Wired meets the Journal of the American Medical Association.”

THCB by the Numbers

The Health Care Blog is the leading online forum covering the business of healthcare and the new ideas that are changing the health care industry. We’re read by a daily audience of 4,000 – 5,000 healthcare industry observers, decision makers, and healthcare pros.

Who Reads Us

Our readers are executives at healthcare networks and organizations, policymakers on the state and federal level, decision-makers, doctors and nurses, med students, investors and entrepreneurs and consumers trying to come to grips with the changes impacting the healthcare system.

What We Cover

THCB covers the business of health care, national health care policy, medical practice, and new advancements in health technology.

About THCB’s Bloggers

Our bloggers include some of the most influential voices in healthcare today as well as relative newcomers.  To learn about writing for us, check out our page “Write For Us“. Writers include Matthew Holt, Saurabh Jha, Deven McGraw, Michael Millenson, Phuoc Le, Hans Duvefelt, Lygeia Ricciardi, Grace Cordovano, and many, many more.

Underwriting THCB

THCB is supported by contributions from individual and corporate underwriters. Our sponsorship model follows the example of the public interest approaches at media outlets like National Public Radio and PBS.

Past sponsors have included AT & T, GE Healthcare, XEROX, Kaiser Permanente, AthenaHealth and many more.

If you’re interested in learning more about sponsoring THCB, please view our prospectus here.

Corporate Sponsorship

Underwriters receive prominent exposure as a supporter of the online discussion around innovation and health policy that THCB hosts. You’ll get the standard benefits of sponsorship including ad unit exposure, logo placement, shout outs on the site, plus additional advantages depending on sponsorship level.

Social Media Sponsorships

We work with large corporations and organizations to extend the reach of their social media campaigns and marketing initiatives.


We work with corporations and government agencies to develop social media strategies and effective interactive campaigns.

Nonprofits + Startups 

We offer reduced rates for state and federal agencies, academic,  corporate underwriters at qualifying non-profit organization.

Media Requests

Publisher and Editor Emeritus Matthew Holt: matthew@thehealthcareblog.com.

Editor-in-Chief Zoya Khan at zoya@thehealthcareblog.com.

Follow THCB by E-mail

If you’d like to be emailed updates when we publish important new posts, you can sign up for the THCB Reader here.

@THCBStaff on Twitter

You can follow THCB on Twitter at @THCBStaff.