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I was sitting here getting ready to blog on how Politics 2.0 will affect Web 2.0, when I got an email from the coordinator of a health care-related virtual community established by the Obama presidential campaign. It directed me to a humorous video featuring a group of singing (OK, lip-syncing) Obama staffers bringing a bipartisan message of hope to political junkies facing the looming end of this seemingly endless campaign. Les Misbarack is great fun — although I wouldn’t plan on ditching my Capitol Steps tickets just yet.
This morning, two pillars of the mainstream media (MSM) both examined the role the Internet has played in the presidential campaign. The Wall Street Journal gives us conventional political analysis along the lines of how-the-results-of-this-war-will-affect-the-next-one. The New York Times, by contrast, zeroes in on Campaigns in a Web 2.0 World and begins to discuss the thornier issues of who will generate content, who will control content and how content will be disseminated by online and offline media.
Interestingly, while the Times piece has a photo of Obama Girl, and alludes to her popular “I Got a Crush…on Obama” video in the caption, the article itself makes no mention of user-generated content. You have to go to the online site, Politico.com, to find the “10 most viral videos of the campaign” in order to discover that the Obama Girl video pulled in more than 10 million views.

