Should I be prescribing apps, and if so, which ones?
I recently came across this video of Happtique’s CEO Ben Chodor describing his company to Health 2.0’s Matthew Holt. In it, the CEO explains that Happtique is creating a safe and organized space, to make it easy for doctors to prescribe apps and otherwise “engage with patients.”
Because, he says “we believe that the day is going to come that doctors, and care managers, are going to prescribe apps. It’s going to be part of going to the doctor. He’s going to prescribe you Lipitor, and he’s going to give you a cholesterol adherence app.”
He goes on to say that they have a special process to make sure apps are “safe” and says this could be like the good housekeeping seal of approval for apps.
Hmm. I have to admit that I really can’t imagine myself ever prescribing a “cholesterol adherence” app. (More on why below; also found myself wondering what it exactly meant for Happtique to say an app was safe. What would an unsafe cholesterol app look like?)
“Patient engagement.”
Not long ago the Atlantic published a provocative article entitled “The Robot Will See You Now.” Using the supercomputer Watson as a starting point, the author explored the mind-bending possibilities of e-care. In this near future, so many aspects of medicine will be captured by automated technology that the magazine asked if “your doctor is becoming obsolete?”


