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Fake Facebook Profiles and Other Portents of the End of Times

One issue up for discussion in this evening’s free-form health care social media tweetchat was the fake Facebook page of eSara Baker, posted as a form of marketing for a company providing online health-related services (which sound like typical patient portal stuff like scheduling appointments and accessing test results).  The page prominently states: “If you haven’t uncovered our secret yet, here it is: Sara isn’t a real person.”

The identity of the company and the services provided are not at issue here.  The issue discussed in the #hcsm tweetchat was whether using social media to market a health care service through the use of a fabricated profile was unethical and/or harmful to authentic uses of social media for health care.Continue reading…

Why We Need Private Primary Care Doctors

Things have been busy in my absence.  A recent post on Kevin MD by Joseph Biundo, a rheumatologist, challenged my assertion that primary care doctors can save money:

(In reference to my claim) That may be true in theory, but I see patients in my rheumatology office every day who have been “worked up” by primary care physicians and come in with piles of lab tests, and x-ray and MRI reports but are diagnosed in my office by a simple history and physical exam.

Prior to that, an article in the NY times along with a post by Kevin Pho noted the fact that more solo practitioners are leaving private practice and joining hospital systems.  Why are they doing this?  Dr. Kevin suggests the following:

Lifestyle matters. More doctors are entering the workforce seeking part-time jobs in order to maintain a family balance. By removing the administrative hassles from their plate, they can go back to focusing solely on practicing medicine and coming home at a reasonable hour.

The NY Times article suggests possible benefits to patients:

In many ways, patients benefit from higher quality and better coordinated care, as doctors from various fields join a single organization. In such systems, patient records can pass seamlessly from doctor to specialist to hospital, helping avoid the kind of dangerous slip-ups that cost the lives of an estimated 100,000 people in this country each year.

So as a primary care doctor in private practice, am I soon to go the way of the dinosaur?  Is this simply a shift in the business model as demanded by the times, or should people be concerned?  Would the system function better with fewer primary care doctors or ones who are employed by large hospital systems?

Those who read my blog regularly (and those clever enough to read the title of this post) already know my answer: private primary care is essential for a healthy healthcare system.

Why Primary Care?

While I can’t disagree with Dr. Biundo on his point regarding the physical exam skills of PCP’s, I do disagree that this raises question of the cost-effectiveness of primary care.  In his case (the practice of rheumatology), there are few expensive procedures, the diseases are less common (compared to fields like cardiology and other high cost specialties), and the patients don’t spend a high number of days in the hospital.  One overnight stay for a cardiac catheterization will pay a large part of a rheumatologist’s salary for a year.

Like primary care, rheumatology is largely an outpatient practice, with success being measured by the ability of the practitioner to keep the patient out of the hospital and away from expensive procedures.  Lately, rheumatologists have started having biologic medications (like Enbrel) that are quite costly, but the number of people on this relative to the general public is still quite small.

Primary care, on the other hand, is the fountainhead of all healthcare costs.  A good PCP is also measured by patients staying out of the hospital and away from expensive procedures.  In general, a PCP is less likely to:

  • order an x-ray compared to an orthopedist
  • get an EKG compared to a cardiologist, or
  • order an endoscopy compared to a gastroenterologist.

There are some high-consuming primary care doctors, but much of the blame for this can be placed on the payment system that encourages expensive procedures and the ordering of tests.  For example, one of the PCP groups in our area has their own stress-testing equipment and CT scanner.  I am 100% sure that the physicians in this group order many more CT scans and stress tests when compared the physicians in my practice.  I am also sure that the care quality in my practice does not suffer from our lack of test-ordering.  Why?  Because the physicians are financially motivated to order these tests, making the appropriate business decision clash with the appropriate medical decision.  As long as it’s not harmful to order the test, the doctor can justify it.

Even these physicians, however, are not going to do any of these tests as much as a specialist, who depends on the presence of chronic disease to make a living.  The only specialists I have seen who are slow to order tests and procedures are those who don’t financially profit from their ordering: academic specialists.

Why Private Practice?

This brings me to my second point, which is the necessity of having primary care physicians who are in private practice.

Why do hospitals have an interest in hiring primary care physicians?  The answer is twofold: first, they allow them to negotiate contracts with the insurance companies in a position of strength.  Primary care is a must for most insurance contracts.  Patients will change insurance plans if their PCP is not on the plan, but they won’t do so nearly as much for specialists (with the possible exception of OB/GYN, which often act as PCP’s) or hospitals.  Plus, most insurance plans do their care management by requiring referrals, denying or accepting them being their means of cost control.  Primary care physicians are the referring physicians, and without them the hospital’s negotiating power is greatly diminished.

The second reason hospitals want PCP’s under their wing is that they generate business by ordering radiology tests, lab tests, and sending patients to specialists who will do expensive procedures in their facilities.  Primary care is a loss-leader to hospitals.  Hospitals make no money off of their PCP practices directly but make a huge amount from the referrals and procedures they generate.

This shifts the mission of the PCP.  The “success” of the PCP in the eye of the hospital system is not to avoid referrals or costly procedures, but to order them.  It’s not bad in the eye of the hospital that the PCP has higher hospitalization rates, it is better.

The Answer

The solution from an overall cost standpoint is to give primary care physicians incentive to do what they should be doing in the first place: keep people healthy and away from hospitals.  Any system that places too much value on procedures is going to fail at this, as the institutions and individuals who profit off of the procedures are going to fight for control of PCP’s.  Independent PCP’s who profit from keeping people well are the best thing for a system.

I have lived in both worlds: as a private PCP and as a salaried physician from a hospital.  I left the latter because it was clear that they had no interest at running my practice well and really just wanted me to be a turnstile into their money-making procedures.  It would be a big mistake to take away the one specialty that restrains cost.  We need to do the opposite, and encourage good primary care medicine.

Rob Lamberts, MD, is a primary care physician practicing somewhere in the southeastern United States. He blogs regularly at Musings of a Distractible Mind, where this post first appeared. For some strange reason, he is often stopped by strangers on the street who mistake him for former Atlanta Braves star John Smoltz and ask “Hey, are you John Smoltz?” He is not John Smoltz. He is not a former major league baseball player. He is a primary care physician.

To Know and Be Known

I was happy when I looked at today’s schedule.

Two husband and wife pairs were on my schedule, both of whom have been seeing me for over ten years.  Their visits are comfortable for me; we talk about life and they are genuinely interested in how my family is doing.  They remember that I have a son in college and want to know how my blog and podcast are doing.  I can tell that they not only like me as a doctor; they see me, to some degree, as a friend.

Another patient on the schedule is a woman from South America.  She has also been seeing me for over ten years.  I helped her through her husband’s sudden death in an accident.  She brings me gifts whenever she goes on her trips, and also brings very tasteful gifts for my wife.  Today she brought me a Panama hat.

I know these people well.  I know about their past illnesses and those of their children.  I know about their grandchildren, having hospitalized one of them over the past year for an infection.  I know about the trauma in their lives as well as what they take joy in.  They tell me about their trips and tell me their opinions about the health care reform bill.

I spend a large part of their visits being social.  I can do this because I know their medical situation so well. I am their doctor and have an immediate grasp of the context of any new problems in a way that nobody else can.  This is not just in the context of their own medical ecosystem, it is in the larger family context.  This means that I know how to read between the lines when they say something – knowing what I can ignore and what subtle things are out of character.  This also means that I don’t have to practice defensive medicine – as I not only have a low risk of lawsuit, I also can rely on my intimate knowledge of them to keep excessive ordering of tests and referrals to a minimum.

That is the joy of primary care that doesn’t get talked about as often as it should: I have a genuine personal investment in my long-term patients.  I know them and am known by them.  It is also a much more efficient way to practice medicine.  I don’t have to order tests to get information when my personal information is so great.

A 21% cut in Medicare may have put an end to it.  When we were staring down the barrel of losing that much revenue, we seriously talked about our threshold for dropping Medicare.  The political game of chicken was not only played at the expense of physicians, it put great fear into many of my long-term patients that they would lose me as their doctor.  Yes, many of them would probably ante up and pay cash to maintain that relationship, but a new negative dynamic would definitely be thrown into the mix.  Some just couldn’t afford to pay me out of pocket (even with a discount).

We need a system that encourages relational medicine rather than discouraging it as our system does now.  Getting a bunch of mid-level providers in Walgreens is not the same as having an adequate primary care workforce.  I cherish my relationships with these people and they are, to a very large extent, the reason why I haven’t seriously contemplated dropping Medicare until recently.  I am a very important part of their lives – a stabilizing force that helps them deal with the difficulties of getting older and getting sick.  But they are an important part of my life as well.  I have a personal stake in their health because they bring me joy and connection.

After the visit, I gave the woman a big hug.  I was wearing my Panama hat.

My nurse says it would look good with my Jimmy Buffett shirt.

Rob Lamberts, MD, is a primary care physician practicing somewhere in the southeastern United States. He blogs regularly at Musings of a Distractible Mind, where this post first appeared. For some strange reason, he is often stopped by strangers on the street who mistake him for former Atlanta Braves star John Smoltz and ask “Hey, are you John Smoltz?” He is not John Smoltz. He is not a former major league baseball player.  He is a primary care physician.

Does Market Power Help Patients?

LevyRob Weisman and Liz Kowalczyk report in today’s Boston Globe that the US Justice Department is investigating possible antitrust violations against Partners Healthcare System, the dominant hospital and physician provider group in Massachusetts.

The letter, obtained by the Globe, said the probe sought to determine whether the practices violated the Sherman Antitrust Act, which bars companies from using their market power to limit trade or artificially raise prices.Continue reading…

The New Joint Commission

Bob WachterUntil about 8 years ago, inspections by the Joint Commission (TJC) were predictable and fairly silly. Hospitals were given a couple of years’ notice of the week that “The Joint” would be visiting. Everybody scurried around preparing – waxing the floors, locking up all the medications, that sort of thing. (It always struck me as the most dangerous day to be in the hospital, since nobody could find any of the medications, and the floors were slippery as hell). After arriving, the inspectors spent most of their time sealed in a conference room, pouring through policy manuals (we dusted them off before the visit) and meeting with administrators, exposed to whatever reality the hospital wanted them to see. It was an ineffectual kabuki dance.

Last week, the Joint Commission visited UCSF Medical Center. Luckily, our director of regulatory affairs, Jolene Carnagey, is tasked with checking the TJC website every Monday at 7:30 am to see what hospitals they’ll visit that week. Because of this, we had advance notice of our inspection – by about 15 minutes! Once Jolene spotted UCSF on the TJC schedule, she sent stat alerts to our key people, like a parental phone tree on a school snow day.

By 7:45 am, there were half-a-dozen TJC accreditors in our hospital lobby.

As important as the unannounced visits (which are, of course, what you’d want if you were a patient), TJC has made other major improvements over the past decade. The inspectors spend far more time walking around on clinical units – talking to docs, nurses, hospital administrators, and patients – and less time wading through policies and procedures. Their agenda is a bit less focused on the nitpicky “Standards” and more on a series of National Patient Safety Goals that TJC began issuing in 2003 – things like the pre-operative time out and developing methods to analyze errors and use the results to improve safety. The important stuff.

Continue reading…

Doing it on the radio? Yes we can!

Last week Indu and I were on the Patient Power show run by Andrew Schorr and Peter Frishauf (who is an old friend and founded Medscape). It’s a show aimed at consumers and we’re very interested in getting the word out about Health 2.0 direct to consumers. Here’s the show and it’s both well done by Andrew and Peter, and Indu (at least) sounds very intelligent!

In addition I and a team of cohorts will be starting a (brief) spot twice a week on KOMO 1000AM/97.7FM a news radio station in Seattle. I have also recorded my first spot about technology and policy for doctors for ReachMD—a radio channel exclusively for physicians with which THCB has a new agreement. So watch out for yet more radio stardom.

By the way, the full excerpt from Educating Rita is:

In reply to the question, “Suggest how you would resolve the staging difficulties inherent in a production of Ibsen’s Peer Gynt” you have written, quote, “Do it on the radio.”

Healthline on a roll: new funding, Yahoo! deal

Healthline has been a company that we’ve been looking at since we very first started talking about Health 2.0. Check out the very first podcast about Health 2.0 on THCB with Healthline’s Dean Stephens back in late 2006. In fact its roots go back to Yourdoctor.com in the halcyon days of the late 1990s, but these days Healthline uses its taxonomy based search to provide search and content for not only Healthline.com, but also enterprise software for Aetna & UnitedHealth Care, as well as powering health search on several media sites like Ask.com, US News & World Report and AOL. It’s been a hectic couple of weeks for Healthline and I spoke with CEO West Shell about several new developments.

Matthew: First off, tell me about the new funding, and tell me about the state of the business.

West: Healthline just raised another $14M led by new lead Investor Growth Capital. Several previous investors including GE/NBC and Reed Elsevier also were in this round. We doubled the scale of the business last year and this round is designed to add some incremental investment in our R&D for the network services business. We’re doubling down to accelerate the growth of the company. The total capital we raised is now $50m, and this follows on from our last round about 2.5 years ago. We’re already cash-flow positive and profitable, and although we’re not releasing figures, but we have about 100 people—so you can make your own educated guess.

Matthew: You run your own web site, you provide software for enterprise clients, and you have your own advertising network. Where do you aim to spend the money?

West: Essentially we’re investing heavily in expanding R&D. We’re hiring more engineers, more medical informatics staff. We think that this combination is why the big partners are choosing us. Taking on new partners means we need to build out our network services business. We need to support customers and we need to keep delivering the search, content and advertising that they’re looking for.

We’re also investigating some M&A opportunities; we looking both at some technology and content assets. We think that there are some interesting Health 2.0 technologies that would make a good addition to our current portfolio. Lots of small companies have built innovative tools but they don’t have the scale that we have—now over 100 million visits across all our network—so we can help monetize what they’ve built.

Continue reading…

Dear Mr. President

I am writing this as a representative of the examination room – one who sits facing patients, dealing with   our healthcare delivery “system” on a daily basis. I am writing this as one who will bear the brunt of what you accomplish or fail to accomplish in your attempts to reform our “system.” I write this as a primary care doctor who makes a living (or not) by what I earn from that “system.” I write as someone who has seen people not take medicine they need, not get the help they should, and not care for themselves as they should because of our “system.”

I talk to patients every day about what you folks are doing, and let me tell you what they are saying: nobody has any confidence in you whatsoever. Whether conservative or liberal, insured or not, black or white, elderly or young, all of my patients express frustration, disillusionment, and pessimism over your chances at getting it right. Nobody is confident, nobody is all that passionate anymore, and nobody is holding their breath.

Continue reading…

The Governor’s Healthcare IT Conference

President Barack Obama and Massachusetts Governor Deval Patrick

Although healthcare reform has its supporters and detractors, healthcare IT reform – the use of technology to improve the quality, safety and efficiency of healthcare throughout the country – has broad support from all stakeholders.

The passage of last year’s $787 billion economic stimulus bill brought with it a healthcare IT modernization program that could inject about $30 billion into the economy. Since Massachusetts is a leader both in the use and the manufacturing of healthcare IT systems, this could translate into over a $1 billion for the Commonwealth of Massachusetts.

This isn’t a “cash for computers” program though – it’s much more than that. The stimulus bill was crafted very wisely. It’s not a field day either for the doctors and hospitals who would receive these funds, or for the vendors selling this hardware and software. That’s because in order to get these dollars, physicians and hospitals have to not only buy the new systems, they have to prove that they’re using them to improve care before they’ll qualify to get any money back from the government. What does it mean to improve care? The requirements are actually quite specific and include: improving care coordination, reducing healthcare disparities, engaging patients and their families, improving population and public health, and ensuring adequate privacy and security protections.

The health IT modernization program promotes the use of advanced tools which could significantly improve the quality and efficiency of healthcare in the country today. Massachusetts is well positioned to lead this charge.

The genius of the program is that it is carefully tailored to fit our
uniquely American economy and culture. We are a society that prizes
individual initiative and rejects “top-down” solutions, and no other
part of the economy is more reflective of that than health care
delivery. We also believe in the power of markets to allocate resources
where they’ll create the most value and to drive innovation that
improves peoples’ lives. So unlike other countries where the government
is creating its own infrastructure and dictating which systems the
medical community must use, the Obama Administration’s health IT
program uses federal dollars to give an adrenaline boost to the market.

Continue reading…

Challenges in EMR Adoption by Doctors Offices

Adoption of Electronic Medical Records (EMRs) by physicians – particularly by primary care physicians – has been a challenge, for a number of reasons. The Office of the National Coordinator for Health IT (ONC) has been charged with encouraging physicians to adopt Electronic Health Record (EHR) technology, as envisioned in the American Reinvestment and Recovery Act of 2009 (ARRA).

The ONC vision is that a transformed healthcare delivery system which is able to reduce medical errors, implement best-practices standards as they emerge, reduce disparities in care delivery, involve patients in their care, and encourage the coordinated delivery of health care – all of this needs, as a base, the widespread adoption of EHR technology by physicians in all settings of care, across the country. Getting there is the challenge before us all.

EHR adoption has been seen mainly in hospitals, clinics and other large institutions – the costs of traditional EHR systems (both the direct costs, and the indirect costs of needing to build and maintain a local network system in order to make it work) have been prohibitive to smaller practice settings. However, it is precisely those smaller practice setting where the majority of healthcare is delivered in this country.

Fortunately, newer technologies – like secure web hosting, which removes the need to install anything locally – and new business models – like having alternative revenue sources subsidize the web-based EMR so that the system can be offered for free to physician end-users (e.g. Practice Fusion’s free EMR) – have overcome many of the barriers to adoption that have prevented smaller practices from adopting EHR technology.

In light of the recent Health 2.0 in the Doctor’s Office conference, with its focus on newer technologies, we wanted to review some EMR adoption strategies that might help clinicians move from paper-based offices to electronic ones. As a practicing family physician, and relatively early adopter of EMR technology – we have not had paper charts in our practice since 2004.

Hardware recommendations

Regardless of the cost of the EMR system in the first place, a certain investment in hardware will need to be made. With a web-based EMR, this can be pretty minimal. I would discourage the use of fixed, in-exam-room computer equipment (risk of damage when unsupervised, need to close and then log back in when you leave the room in order to keep HIPAA privacy). Instead, I would recommend a wireless laptop or notebook (costs of these are now in the $400-$800 range) – one per clinician – which can be used to carry around the office. Nurses might want to have a fixed desktop computer at their nursing station (these are about $100-$200 less than a notebook these days). Front desk personnel should have a fixed desktop computer – this has been the tradition for some time.

If a locally-installed EMR system is chosen, then there is the whole burden of housing a server, with hardware redundancy to guard against failure, and software costs for that server – operating system, anti-virus, firewall, possibly license fees for the database system used. In addition, there will be the need to do data backup. Such local systems have a vulnerability of theft of Protected Health Information (PHI), which can expose the clinician to a HIPAA breach. Web-hosted EMRs avoid this whole back-end burden.

With a web-based system, internet connectivity is critical. I would recommend a good broadband connection (T1 lines run about $400/month, though DSL services for about half that may be sufficient as well). For safety, a 3G cell phone fail-over backup is also advisable, in the event of breakdown of the internet connection (a rare event these days).

Workflow redesign

Apart from cost, workflow disruption is another barrier to adoption. This is especially true in primary care practices, which function very close to the margin in the first place – any dip in productivity can cause the practice to dip below profitability for a while. Therefore, an intuitive, easy-to-use and flexible EMR design is critical. All the workflows encountered by physicians in an ordinary day need to be facilitated, not disrupted, by the EMR.

There are 7 workflows in an ambulatory practice, which need to be addressed in order to fully abandon paper charts: (1) billing and accounts receivable; (2) scheduling; (3) in-house messaging; (4) documentation of patient interactions; (5) processing refill requests; (6) reviewing and acting on lab results; and (7) managing external correspondence about patients. A way of dealing with each of these items needs to be addressed in order to successfully embrace EHR technology and abandon paper.

Small medical practices have faced challenges in their path toward adopting EHR technology – cost and workflow disruption are the main ones. Newer technologies and business models have overcome many of those barriers. Achieving the “meaningful use of certified EHR technology,” which qualifies a clinician to access ARRA/HITECH incentive payments beginning in 2011, can be achieved through these newer technologies. The old paradigm of massive, burdensome, and stand-alone systems is giving way to novel approaches which can result in widespread EHR adoption, as we have seen from our experience to date.

ROBERT ROWLEY, MD, is the chief medical officer at Practice Fusion, a San Francisco based company.

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