I’ve been attending the mHealth Summit for the last 3 days and an over-arching theme has been: mHealth is unlikely to ever become a market in its own right.
Backing up this claim have been the countless projects/products being presented at this event with very few having a model that is scalable across a broad population base. There is also the issue of a lack of clear, repeatable and sustainable business models for mHealth. None have been laid bare for before all to see and learn from in any of the sessions I attended (maybe we are just very early in the evolution/adoption cycle). Likely 90% of the mHealth technologies presented at this conference have been funded by grants that are unsustainable (most often for pilot studies by academic institutions) making one wonder: Where’s the money? Where’s the scale? Where’s the opportunity? Again, circling us back to the title of this post…
Is there really a mHealth market?
This is the wrong question to ask.
The question is not whether or not there is an mHealth market, the question is: How will mobile technologies and devices change care delivery models? Mobile technology is not going away anytime soon and is simply becoming more and more a part of our daily lives, both personal and work related. It is rapidly becoming ubiquitous. Likewise, as I have said many times before, health does not occur when you are sitting in front of a computer, it is mobile, it is with you, it is you.
