What if your internet interface knew what you wanted – before you even knew you wanted anything?
Would it help or hurt?
Would you wind up doing things you didn’t want to, simply because of suggestion?
Would you give in to digital peer pressure?
If an alternative is presented as THE solution does it become a self-fulfilling prophecy?
Is the future knowable?
The question becomes relevant because “contextual discovery” is leaving the realm of nice to have and entering the realm of on the verge.
Using a witches brew of past searches, personal attributes, GPS coordinates, and chicken bones, a search engine company thinks it can provide answers for me, before I even know the question.
In other words, it can tell me my future.
Now, I have always hated the idea that statisticians and data miners could predict my behavior.
I am an individual with fee-will living in the land of the free. Hell, I don’t even know what I am going to do tonight, let alone where my synapses will take me in the next 10 seconds.
Yet, I guess I am, in aggregate, totally predictable.


