Gary Schwitzer is Publisher
of HealthNewsReview.org. He’s a journalism professor at the
University of Minnesota, a member of the Association of Health Care
Journalists and, formerly, a 15-year television medical news reporter.
There’s probably never been as much high-quality health care journalism in the U.S. as there is
today, but, at the same time, there’s probably never been as much
schlock. We invite THCB readers to visit our
site – HealthNewsReview.org – a groundbreaking effort to provide
daily checkups of U.S health news coverage.
A team of more than two dozen
reviewers from across the U.S. – organized and funded by the Foundation
for Informed Medical Decision Making – regularly reviews health care news
stories reported by about 60 major news organizations. The reviewers
have different backgrounds – journalism, public health, medicine,
health services research – but they apply the same 10 standardized
criteria in their reviews of stories. (See “How We Rate Stories”)
After a little more than a
year of operation, and after reviewing 400 stories, our database allows
us to hold up a pretty clear mirror to news decision-makers about their
performance.