McKinsey Quarterly released an interesting study this week under the moniker, “What Consumers Want in Health Care." The central theme of the publication was the large and growing opportunity for a new type of health care “infomediaries” (who traffic in the flow, enhancement, and interconnectivity of information) to have a large and sustained impact in the transformation of our current system to a next-generation system required to meet the health needs of the future.
A few relevant quotes:
- Retail health consumers constitute a market worth hundreds of billions of dollars annually.
- Currently 116 million consumers have a choice of health insurance (expected to be 151M by 2011).
- Most consumers still do not “shop” for insurance — 74 percent will like purchase from current health insurer.
- People who do “shop” do so during moments of considerable change — and a full 41 percent either considered or changed insurance.
- Most people need additional guidance, education, and advice to make decisions.
- Innovative, cross-industry products that assist with the complex decision making will be highly valued by an influx of consumers eager for options but unsure where to turn.
The Health Communication and ehealth Team in the U.S. Department of Health and Human Services’ Office of Disease Prevention

