2014 was the year of the Affordable Care Act. There were other profound and important developments in health, but for consumer interest, media attention, and impact on the health business, the ACA dominated the picture.
2015 is expected to be different. This increasingly wired, consumer-oriented, and innovative health industry is poised for profound transformation: 2015 will be the year that a true, industry-wide healthcare market begins to take shape. To help navigate this emerging market, we’ve identified ten Top health industry issues of 2015 driving transformation.
Three issues coalesce around consumer–centric digital health technology:
Do-it-yourself healthcare
U.S. physicians and consumers are ready to embrace a dramatic expansion of the high-tech, personal medical kit. Our Health Research Institute (HRI) surveys show that clinicians may be more open to using these tools than consumers. One-third of consumers said they would use a home urinalysis device. But more than half of physicians said they would use data from such a device to prescribe medication or decide whether a patient should be seen.
Making the leap from mobile app to medical device
The proliferation of approved and portable medical devices in patients’ homes, and on their phones, will make diagnosis and treatment more convenient, redoubling the need for strong information security systems. Regulatory approval may provide a competitive edge — 20 percent of consumers and 26 percent of clinicians said FDA approval was important when deciding to use apps.





