A message to health insurance CEOs, COOs, and CFOs. I believe there to be a fundamental disconnect between typical health insurer provider reimbursement strategies and the long term good of our healthcare delivery system and its financing.
Let me give you some examples which I know, as a former health insurer COO and CEO, to be true.
- Insurers still pay primary care physicians far less than most specialists. That perhaps was a function of the RBRVS system adopted by Medicare to “measure” the demands of specific physician activities and pay accordingly. Specialist activities were rated higher than primary care activities. They were deemed more complex, often involving surgery and fancy equipment with more training needed, etc. The gap between primary care and specialist reimbursement grew and grew. And what happened? Predictably, the best and brightest are avoiding low paying primary care. Consequences?
- Shortage and aging of primary care physicians who are needed to keep us from requiring the much more expensive specialist and hospital care
- Oversupply of specialists resulting in overuse, because if you build it they will come
- Keeping the focus on sick care, which is what most specialists specialize in, rather than well care
- Devaluing E&M (evaluative and maintenance) activity, which is the heart and soul of the practice of medicine, requiring observation, patient knowledge, and perception
The intent of Title I of the 2015 Medicare Access and CHIP Reauthorization Act (MACRA) is to improve care quality and reward value. 1

Civility is a system value that improves safety in health care settings. The link between civility, workplace safety and patient care is not a new concept. The 2004 Institute of Medicine report, “Keeping Patients Safe: Transforming the Work Environment of Nurses,” emphasizes the importance of the work environment in which nurses provide care.