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POLICY/INDUSTRY: Money-driven Medicine, a sorta review

I must be getting vaguely famous as I was sent (unsolicited) a copy of a new book by Maggie Mahar called Money-Driven Medicine. On Sunday it was reviewed in the Boston Globe, which fairly accurately portrayed it as an indictment of 30 years of corporate medicine. Here’s the Globe’s conclusion:

The core message of "Money-Driven Medicine" is that the quintessential doctor-patient relationship has been transformed by the requirements of corporate medicine into a retailer-consumer relationship, and every sector of the system is trying to sell its products and services to that consumer and reap profits for its stockholders.This market-driven system, Mahar shows, turns the law of supply and demand on its head. The competition generates excess supply, but that does not lead to less costly medical care. It is the cost of replicated facilities, equipment, products, and services, along with millions spent on marketing and advertising, that keep the cost of medical care in this country soaring

So unlike many others, as this was a book looking at my core topic, I read it cover to cover. It’s a good read and broadly accurate as a narrative. If I had to nitpick I’d complain that Mahar spends too much time quoting other people rather than telling the story herself. I got the impression that being a financial journalist who came to health care as a fresh topic, she was a little over-wowed by what she found — although I guess that means that old middle-aged fogeys like me are too cynical about how badly people in the system behave. But at least the people she quotes at length like Jamie Robinson and Sheryl Scholnick are pretty sensible.

There were also one or two minor gems. I didn’t know that the AMA had a televised presentation opposing Medicare in 1962 immediately after JFK had a rally promoting it in Madison Square Garden—although it’s worth remembering that the AMA (and by extension most doctors) opposed Medicare and universal health insurance basically all through the 20th century. I also missed the fact that the SEC dropped an investigation into Bill Frist’s brothers conduct in the Columbia/HCA scandal immediately before the 2002 elections under pressure from the Administration—but that’s not exactly surprising.

Overall it’s a pretty comprehensive review of the corporatization of the health care system, and probably a pretty good introduction for people who don’t understand health care much. Although I remember another other book very like it written in the 1980s (which I can’t remember the title of) which also decried the new world of the for-profit hospital chains and that was before the most recent round of Columbia/HCA and Tenet undertakings.

Where I disagree with Mahan is that the perversion of medicine by money is somehow a recent thing caused by Wall Street & corporate incentives — sure you could argue that it’s worse now, but the manipulation of the health care system for the ends of power and profit is as old as the economy. And the impact that has had on the quality and cost of medical care is just as crucial, as whatever Tenet, HCA or HealthSouth has been up to. Paul Starr and Michael Millenson wrote much better books about that in the 80s and 90s. On the human issues involved Jonathan Cohn has what promises to be an even more interesting book coming up (although I’ve only seen two chapters)

Meanwhile I’ve given the book to John Irvine, who’s a more recent arrival in health care than I am…so I hope that he’ll be able to do an interesting review later unclouded by my biased perspective.

HEALTH PLANS/HOSPITALS: United–not in enough trouble, goes looking for more

I don’t know what’s going on at UnitedHealth Group, but I am missing the strategic subtlety of this latest move. If I were trying to manage PR for the biggest and most profitable health plan in the country, and I found that my CEO had made hundreds of millions of dollars by (definitely unethically and presumably illegally) back-dating option grants, I wouldn’t want to see a major regional subsidiary written up in the New York Times about how it’s aggressively targeting one of New York City’s poorest safety-net hospitals. Apparently the hospital thought it had agreed a contract, but eventually they noticed that they were being paid at the old rate. When they enquired as to why, Oxford (which United bought in 2004) brought up other issues and the whole thing has since escalated to the close to nuclear option.

This spring, Oxford told hundreds of doctors and thousands of its subscribers that it would no longer pay for medical care at Jamaica Hospital Medical Center, and gave them a month to make new arrangements. It told some doctors that they, too, would no longer be allowed to participate in the Oxford plans, and it told many patients that they needed to find new doctors.

Now we tough Californians are used to this stuff—and usually used to the insurer losing. But the concept is new in New York apparently, and it’s just dreadful PR to use it on Jamaica hospital, which is that hospital in the run down part of Brooklyn that most wealthy Manhattanites only stare at out of the cab window when they’re heading to JFK

Kenneth E. Raske, president of the Greater New York Hospital Association, a trade group, said: "I field complaints from hospitals about insurers every day. But I have never seen anything like this." Jamaica Hospital, on the Van Wyck Expressway near Jamaica Avenue, serves a largely poor population with many immigrants and a large number of uninsured patients. It is generally considered well managed, but has had serious losses in recent years. Officials say it merely broke even in 2005.

There may be good business reasons for United to be doing this. Lord knows health plans have spent precious little time or effort in recent years trying to contain the excesses of the system on their clients’ behalf. But surely going after a hospital that relies on its better paying customers to keep the lights on for the poor is not going to generate the kind of PR that the company needs.

Is Mr Spitzer watching? I suspect so…

PHYSICIANS/PHARMA/POLICY: More Friday fun

I was checking out potential book titles when I cam across this site, Health Care for Dummies. Given that I’ve spent some of the week beating up on the AMA, and spent some of yesterday touching on why the health care system looks like it does today—mostly based on Paul Starr’s book. But the real conspiracy theory is much more fun (even if I can’t exactly vouch for the truth). Read on for an amusing Friday diversion.

I’ll see ya back here on Tuesday

 

OFF-TOPIC: The most important world news

Iraq? Terrorism? Middle East? Health Care? IT?

None of that is in the least importance compared to what the English nation is fixated on. Will Wayne Rooney’s right foot be better in time for the world cup? The answer appears to be that a Scan rules Rooney out for six weeks. So he should be fit for the latter stages, provided we sneak past Trinidad, Sweden and Paraguay.

TECH/POLICY/BLOGS: from PARC–GUI, Ethernet, the Laser Printer, and now….moi–Talking

Xerox PARC — Silicon Valley’s most famous research center. The place where the HomeBrew Computer club used to meet. The place from which good ideas were “appropriated” and become the core of minor companies like Apple, 3Com and later Microsoft.  The place of the legendary Thursday afternoon lectures, and yup, now it’s risen to its all time height (or hype) and it’s hosting me!

So if you want to hear me talk, it’s happening at 4pm on Thursday 25 May, free and open to the public. I’ll be talking about health care, IT, Doctors, bribery and corruption….the stuff you know and love

Directions here

HEALTHCARE UNBOUND! A Visionary Conference & Exhibition on Remote Monitoring, Home Telehealth and Pervasive Computing. July 17-18, 2006, Cambridge, MA. For full details, please visit: http://www.tcbi.org/hu2006/index.html

TECH/HEALTH PLANS/PHYSICIANS: Let’s hire this PR firm!

To those of you who’ve been paying attention, this may not exactly be news.

Apparently, health insurers don’t pay claims immediately and deny some of them. But it is news because practice management/billing company AthenaHealth has quantified the numbers across its practices and published a list by plan of who’s paying when. They’ve even sent me the spreadsheet with every plan’s numbers. And they, or rather their apparently amazing PR company (which called me at 6 am—don’t worry I’ll be making them pay my divorce lawyer’s fees) have done amazingly well to get this into Milt Freudenheim’s story in the NY Times called The Check Is Not in the Mail.

Insure.graph

But is this news? Insurance companies make money off the float—always have. So it’s in their interest to be at the bottom of the list until either they get fined by the state (as happened to United in Arizona lately) or they get sued by medical associations (as happened to all the big guys in the late 1990s) and settle as Aetna and a bunch of others did three years ago. The numbers AthenaHealth put out seem to be a little better than they were in the 1990s, but maybe not as good as the doctors would like. If I was Humana CEO I’d call my CFO in and ask why we’re on the top of the list when the bigger more profitable plans are down the bottom!

Maybe I just love conspiracy theories too much, but given the NY Times penchant for printing up any rubbish that gets pushed to it by the current administration, perhaps Freudenheim is craving some of Judy Miller’s publicity! After all the CEO of AthenaHealth is not only named Bush but he’s a blood relative.

I’m also amused by the comments from the doc quoted:

Dr. Molly Katz, a Cincinnati gynecologist and former president of the Ohio Medical Association, said she hoped the publicity would encourage insurers to improve their payment practices. "I would much rather have my staff talking to patients than talking to insurance companies," Dr. Katz said.

Be careful what you wish for, Dr. Katz. Given that the organized medicine is getting its wish and we’re seeing more high-deductible plans, she’ll find that her staff—while they may not spend less time on the phone with insurers—will be spending much more time on the phone with their patients. Trying to get them to pay their bills!

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