BY JESSICA DAMASSA, WTF HEALTH
Disruption of the healthcare payment model? We’re IN! Meet Ooda Health a two-year old startup that is working to change the way healthcare is paid for by changing WHEN it’s paid for: BEFORE the patient leaves the hospital or doctor’s office. How can we possibly live in a world without EOBs? We’re dying to find out. Seth Cohen, President & Co-Founder of Ooda Health, talks about the launch of the startup’s first service, Ooda Pay, which just went live with BCBS of Arizona, Blue Shield of California, and care provider, Common Spirit Health. How did it go? We may be closer to disrupting healthcare billing (and it’s paperwork and admin expense) than we thought.
Filmed at HLTH 2019 in Las Vegas, October 2019.

This week was the very flash, very well marketed and apparently rather fun HLTH conference. As you might guess, given I’ve run a somewhat similar conference in a similar space for the past decade and this was the biggest market entrant in years, I was paying alot of attention, even though I wasn’t actually there. So I started writing a few tweets yesterday morning which basically became the equivalent of a blog post–so I made it one here!