When I left their party late Wednesday night my understanding was that that American Well had bought Microsoft and was moving all 85,000 employees to Hawaii.
Apparently that was MaiTai confusion, and the real story is that HMSA (Blues of Hawaii) is American Well’s first client. Ido and Roy Schoenberg, with their ace marketing whizzes headed by Yael Glassman, have been making lots of buzz with demonstrations of their tool—including a standing room only sponsored deep-dive at Health 2.0 in San Diego in March. We knew that there was at least one insurer in the works, and presumably there are many more, as the business model is dependent on working with insurers in state networks and allowing consumers to access the insurer’s PPO discounts.
Other than the leis and MaiTais that appeared at the party, Hawaii is a logical choice. Why? Well the Blues’ main competition in the state is Kaiser. Kaiser of course offers its members online appointments, asynchronous visits, and post-visit summaries from its HealthConnect system.
Essentially, with the addition of the American live online visit—with its inclusion of video, chat, patient summary, history and ability to order test and drugs—the Blues has now got part of those services. What most insurers don’t have is the storage of the data. That’s where HealthVault comes in—now that online activity can be stored and easily transferred.


The Health Communication and ehealth Team in the U.S. Department of Health and Human Services’ Office of Disease Prevention