By JESSICA DAMASSA, WTF HEALTH
Health coaches are playing an ever-more important role in healthcare, but there’s no one single authority when it comes to finding one — or vetting them for that matter — until now. Marina Borukhovich, CEO of startup YourCoach, talks about how she hopes to disrupt health coaching after she learned the value of having a ‘squad’ of experts help her through her cancer journey. Joining in is Eugene Borukhovich, of Bayer G4A, who serves as an advisor to YourCoach and is also Marina’s husband — possibly making them the “Beyonce & Jay-Z” power couple of digital health.
Filmed at JP Morgan Healthcare Conference, San Francisco, January 2019.
Jessica DaMassa is the host of the WTF Health show & stars in Health in 2 Point 00 with Matthew Holt.