Ever since the “build your own network” company Ning moved to a pay model for its networks, there’s been some browbeating on the blogosphere about what to do with those communities which had created traction on Ning, but didn’t have a way to pay.
For the next year at least that little problem is over. The sugar daddy here is WEGOhealth, which has positioned itself in an unusual niche—the place where people leading online patient communities can go to learn from each other. WEGOHealth is run by former Yahoo Health leader (from a few years back) Jack Barrette. Jack is a hell of a nice guy but I suspect that this deal wasn’t just about being nice. The WEGOhealth business model is about convincing advertisers that they can get in front of influential patients, and anyone running a Ning network for a health condition is likely to be (as Edelman call it) a health infoential.
So if you have a NING network that might qualify, here’s how to apply. And I suspect that Jack would appreciate it if you also paid a visit or two to WEGOhealth as well.