Matthew Holt

A new campaign against childhood obesity

There are intractable long-term problems and then there’s America’s waistlines. And in particular there’s the issue of childhood obesity. I shudder to think what we can do about it, and recently interviewed Alan Greene on the topic of changing eating habits for children.

Earlier this week First Lady Michelle Obama kicked off a campaign to try to end childhood obesity within a generation. The campaign is called “Let’s Move

One of the point people behind the campaign is Kaiser Permanente’s SVP of Community Outreach Raymond Baxter. KP has joined with several foundations (including the Nemours, the Robert Wood Johnson Foundation, The California Endowment, the WK Kellogg Foundation, and Alliance for a Healthier Generation) and they’re working on an extremely ambitious program called the Partnership for a Healthier America.

How ambitious? And can it be done? I spoke to Raymond yesterday to find out. Here’s the interview

And in case you want to know who this is about, here’s a photo of my nephew Alex born on Wednesday.


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