Matthew Holt

The ugly, the bad, the very good and the great at the Health 2.0 Conference

So the Fall Health 2.0 2009 conference in San Francisco at the Concourse Exhibition Center is over. The bunting is down, the cocktails are drunk, and everyone can get back to the sanctity of the WiFi enabled office or home. (Yes, we’re sorry about that problem and need to stress that it was NOTHING to do with AT&T who graciously sponsored the conference but were NOT providing Internet access).

But it doesn’t detract from the fabulous experience of seeing perhaps the most amazing line-up of health technology ever in one hall together–not to mention some of the biggest names in the Health IT world going toe to toe. Health 2.0 had over a hundred speakers and nearly 80 live demos and technologies on display on stage–not to mention 30 more in the exhibit hall. We featured Health 2.0 Tools for doctors, ePatients telling us what they needed, and a stirring address from CTO of the US, Aneesh Chopra. Then there was some remarkable integration over unplatforms in the tools panel–(I don’t know how often Esther Dyson gives standing ovations but that was great to see). And there was so much more.

Congrats to Remedy Rx Ventures and Unity Medical–joint winners of Launch! But honestly we believe that everyone who presented had something important to show and say. Thanks to everyone who came, demoed, sponsored, spoke, volunteered and worked so so hard (especially the volunteers who stayed late on Wednesday to move tables and chairs).

We had a great time and we made a difference. There’ll be videos and more up here next week. For now, take the weekend off!

My more detailed comments are below the fold.

The Ugly: The WiFi came from the sole source vendor attached to the venue. There is no permanent WiFi or Internet in that building. In Fall 2008 we had a maximum of 200 simultaneous users and our attendee numbers were similar this year. We contracted for an average of 300 simultaneous users with the ability to handle peaks of several hundred more and paid a large extra fee for “over-engineering” in case of last minute requests. The Internet was set up on Monday afternoon and the WiFi only worked spottily. At that stage there were only about 15–20 computers in the building. The vendor told us that because the network was open multiple people outside were on it. We were also told that interference from other equipment was the problem and the only option to was to get a completely different vendor in to build a new network, but that might still not work. We then made their suggested changes which you saw on Tuesday morning (more channels, passcodes, etc) and it failed again. Upon further conversation with the vendor it was determined that no amount of extra work or money could guarantee us securing adequate WiFi by end of day Tuesday, so we then made the strategic decision to protect the podium links, the sponsored Twitter lounge, the press area and the exhibitors as much as possible and laid down a whole new set up for them over the next 24 hours at a very substantial extra cost. We did that because we figured that people wanted to see the demos on stage more than they wanted to read their email or surf the web, especially given that most people have got a data plan that keeps them in touch on their cell phone.

I promise you that all of us at Health 2.0 are just as aggrieved as you are and much poorer due to these problems. In addition, the Internet failed in one break out room at the end of Day 2 (which lead to an great impromptu rant from Jane Lincoln at AARP). We don’t have any information about why this happened and we are still investigating. It was fine for the start of that session and I can only apologize. The Internet was also perfect for the test with the facility where Glen Tullman spoke from earlier in the day, but in the end that connection was problematic although I could understand everything he was saying and I don’t think it interrupted the flow of the panel too much. Glen was due to appear in person, but 10 days ago his son had a football game that was rescheduled and he has a family commitment to never miss them. I’d rather have had him physically there–not the least of which was because that connection cost us several thousand dollars–but given his status and role in HIT I think it was better to get him via video than have a late and lesser substitute.

We of course apologize to everyone who came expecting flawless WiFi.

The bad: We knew the venue was unusual and would have challenges. We also know that TechCrunch50 has now used it twice successfully. What you may not know is that due to our growth there are only 3 venues in San Francisco that can accommodate us, and the other two were completely full in the midweek from mid September to Thanksgiving. We seriously considered having the conference start on a Sunday, but decided that some of the issues with the Concourse could be turned into features not bugs. That included easy access to and from the Exhibit hall, everyone being close to a screen—we’d had previously some complaints from other venues about demos being hard to see–and the ability to bring in much better than hotel quality food which was organic and locally grown. In addition, as we were booking a block of hotel rooms independent of the conference venue we were able to negotiate a sub-$200 rate with free Internet at the Westin, which wouldn’t be possible at a typical conference hotel. We know that there were issues with noise bleed between areas, although IMHO whenever I was in the break-outs it was fine. We also know that some people felt the location was just too far away from downtown. Obviously we’ll consider all the feedback we’re getting very carefully whether we return there next year.

More bad: We also know that sound was a problem especially after lunch on Day 1. Apparently this was due to the large temperature variation (from about 55 to 85 degrees) outside and inside the room throwing off the microphones. (No climate control in the SF Concourse). We’re investigating this further but in general we feel that our AV crew from AVT did a fabulous job given that we have a very complex production, and relatively little time in the venue.

The very good: I know everyone has very high expectations but there is no conference in health care anywhere that shows as much cutting edge live online technology as Health 2.0 (and precious few outside health care). With the exception of the Health Aging break out mentioned earlier, (as far as I’m aware) every single live demo worked flawlessly. Only two on the main stage had any issues at all, one (MDLiveCare) because the doctor on the other end was late, and we were able to show that that portion of their service worked when he finally got there, and the other (Optum) had a failed call out from within its test environment to another web service (maps), but its main service worked and Karl Ulfers had a back up powerpoint to show what it looked like.

And what a great collection of demos they were. I want to stress my thanks to all the demo-ers and Lizzie Dunklee and Lauren Verilli who worked tirelessly through multiple rehearsals to get them right, and then worked with the demo-ers and the team through last minute technical adjustments on site. Consider that for Launch! 11 people who had never demoed their brand new products before, let alone to such a big crowd, all stuck to their time limits and in my view gave a fabulous introduction to their services. Frankly we love our demo & discussion format, and the reviews show that most attendees do too.

The great: The Health 2.0 conference tries to put the latest developments in Health 2.0 in the context of their importance in the wider health care debate. Our program moved between clinical group-ware connecting patients and providers, payers offering new services (or sneering disdainfully at others), patients discussing real life use of Health 2.0, both big players and tiny start-ups showing a huge range of tools for consumers, and communities now producing data and services to power clinical decisions and discovery. We added to this mix vociferous debate on whether Health 2.0 could bend the cost curve, and who should define meaningful use as HIT meets Health 2.0. And of course we heard from and got access to the new Administration as it wrestles with issues like how to stimulate innovation in health care. I think very important things were said and shown throughout the whole program.

I honestly believe every person and company on stage played their part, and of course everyone went through a rigorous selection and rehearsal process (if you sneeringly think it was pay to play see my comment on this article).

So please don’t be offended if I pick a few of my favorites and leave you out!

  • Clinical Groupware We reviewed all 16 of the Fall 2008 break-out panels, and hands down the best was the “connecting patients & providers” panel; so we moved it to the main stage. At the same time David Kibbe and colleagues were developing the clinical groupware collaborative. There’s lots more to clinical groupware, but we focused on the physician-patient interaction. In fact all five demos were illustrating a particular point within that encounter. These were patient form completion and integration with the physician view (VisionTree), information brought into an online clinical encounter from external record (American Well), physician-issued careplans shared with a patient (RMD), live chat combined with live physician charting (Myca/Hello Health) and data integrated from IHE platform and shared with patient (RelayHealth). I thought the whole panel including Ron Dixon and his crew of skeptical docs was superb, although if I had to pick out one favorite it would be Hello Health’s Paul Abramson playing both the doctor AND the patient in a live chat while charting the whole visit in 3 and 1/2 minutes!
  • The Accelerator on the Tools panel. When the annals are written about patients using tools to manage their health online and the term Health 2.0 is forgotten there’ll be a special footnote about Julie Murchinson, Aaron Apodaca, Erick von Schweber and the rest of the crew who put together the Accelerator demo. This group has shown a bright light down the path we need to go, and its up to all of us to follow. Plus it was a rocking tour de force romp through eight applications, each doing something really interesting.
  • Demos I loved (just a few of many).
    • Rex Jakovobits has built an interface that’s so intuitive and a business concept that’s so obvious it makes me almost want to start learning radiology so I can use it!
    • MyHealthExperience. They’re teeny, their unfunded and seemingly all they’ve got going for them is a great advisor group (yes, I’m one!) but MyHealthExperience (from HealthWorldWeb) showed that they’ve got the tools and the technology to fix one of the biggest problems in American health care—finding an appropriate in-plan physician based on issues the consumer cares about.
    • Relate Now. It didn’t show up much in the voting for Launch! but Kelly and her team have built a total solution for an awful problem—how to help parents manage the process and content for the care of their autistic kids in an environment where there are just not enough money or people with skills for it to be done any other way. This is absolutely the type of urgent problem that Health 2.0 tools ought to be fixing.
    • Healthline Navigator. Also on Launch! it doesn’t come with bells and whistles but Healthline’s new service solves three problems at once. It helps users understand words and concepts in context, it has a way of allowing FDA demanded drug information to be usefully delivered in context and most importantly it allows consumers to go to the best content immediately—even if it’s not on Healthline’s site
    • Microsoft’s MyHealthInfo. They’ve built a beautiful front-end to HealthVault (at last!) and the power of this unplatform is only going to grow.
    • ScanAvert & A couple from the breakouts. ScanAvert literally looks at the barcode on the food item and tells you whether or not you might be allergic to it, and warns you about drug food interactions. Personalized immediate decision support. is just out of the lab but it’s a whole new interface for seniors to connect with their family and network.
  • Data Drives Decisions and Debate A few key moments in some contentious discussions.  Jamie Heywood argued essentially that PatientsLikeMe data is better (or at least as good and more accessible) than typical clinical trial data. Kristin Peck of Pfizer said that they couldn’t use it because of regulations, Jamie told her that other pharmas were. one to be continued. Chris Ohman said of KP said that he’d love to use Quicken for his members but that it wasn’t allowed. I’m sure he’s wrong, but it indicates the pressure health plans feel about regulation in this new space. Maggie Mahar and Al Waxman went at each other on whether we can do anything for poor Americans using technology, and whether those with unhealthy habits should pay more. I believe there’s a middle ground there, but Maggie caused the trouble I asked her to when she said that 95% of smokers have mental illness. Really? Smoking is a disease? I guess we say alcoholism is too. And of course Jonathan Bush thinks that software sans a service enabled operation behind it is useless, while Glen Tullman said that the stimulus was working and EMR adoption as picking up. he also said that Allscripts is now more than 25% SaaS-based. Glen also took a shot at Epic—market leaders in big hospitals—for hindering interoperability.
  • Chopra gives us a kick-start. Aneesh Chopra gave the conference a great kick start when he asked us to use government’s data and to pay attention for the creating an environment for innovation. We’ll be connecting with Aneesh and Todd Park very shortly—stay tuned.

Demands and opportunities. Finally a word about what really matters here. I’m more than a little fed up about various cynics whining on about “Health 2.0 companies with no business models”. The facts are that several Health 2.0 companies born just a few years ago are doing fine and are unofficially profitable including several in the advertising-supported space. And that’s in an economy where everyone else has been in free-fall. Everyone else is in a typical technology life-cycle where the natural process of new technologies fitting into the market continues to evolve. Of course some will fall by the wayside. But there are several examples where what were ideas and technologies alone introduced just one or two years ago now have clients and traction because they’re solving a problem.

But behind the sneers is some really dumb thinking, often from self-proclaimed Health IT experts. We don’t need more technologies that only work as business models in the current incentive environment. And meanwhile if you’ve been paying attention not so many of the traditional health care players are exactly doing well right now either.

To riff off Susannah Fox. “Healthcare UR DOIN IT WRONG.”

We have plenty of technologies and services adding to our problems and making our health care system more opaque. If ACOR, PatientsLikeMe or CureTogether, to pick just three, don’t work as businesses in the current health care system, yet are producing tremendous benefits for consumers and patients, IT’S THE SYSTEM THAT NEEDS TO CHANGE. And it will, pushed along by these changes in the “forces of production.”

Luckily there are enough people in DC and in the health care industry, as well as out there in America who realize that. At Health 2.0 we’re going to continue to showcase those innovations that make a real difference. We look forward to showcasing the community as it grapples with these problems.

Oh, and if you didn’t understand Jonathan Bush’s entry in his red shorts throwing a missile at Glen Tullman’s face on the video-screen, you really need to watch this.

Categories: Matthew Holt

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6 replies »

  1. Matthew,
    Good comments. Thanx again for having invited me to be part of this year’s Health 2.0 conference. I benefitted from the experience both personally (through my use of and professionally (from my attendance at the conference and exposure to the companies, thought leaders and innovators there).
    I completely agree with you – technology (and the tools it affords us) can greatly facilitate or mitigate (if not eliminate) many of the challenges inherent in our healthcare system today.
    Whether or not a new piece of software or a new tool or device can be “monetized” (a term I hear all too often!) should not be the only criteria for determining its potential value. If something that truly provides value to a consumer/patient is unable to attract financial backing, then it could very well be that it is the system (and those who have a vested interest in maintaining the status quo) which needs to change. Cheers! Joe

  2. Lee–You are dead right and sorry for my oversight here, and for whatever gremlin got into the voting. Apparently there were some problems with Relate Now voting. It’s well worth mentioning that really the voting is only a bit of fun. The serious stuff is a)selection for Launch! in the first place and b) MUCH MORE IMPORTANTLY working to build presence for your service and to improve it as it develops.I have no doubt that you and all the Launch! participants will do that.–Matthew

  3. Hi Matthew,
    I echo the congrats to Remedy Rx and Unity, as they are both great products. Of course, it is worth mentioning that AccessDNA was left out of the Launch! voting due to a technical glitch. The upside is that I was able meet numerous people who voted for us, as many of them came up to me after their vote wasn’t counted.
    Regardless, I really appreciated the opportunity to present, loved the conference, and can’t wait for next year’s show!
    Lee Essner, Founder & CEO, AccessDNA

  4. Nice post Matthew.
    It will be interesting to follow the collision of Health 2.0 and Traditional HIT. (I like to refer to as the HIMMS people) Exciting especially as a front lines MD that sees patients in a new combination of the two. But it does give a little hope for these young doc’s coming out of residency in primary care, that the marketplace in HIT/primary care is changing, and that there is some new hope to stay in business, not through government reform, but through innovation in the marketplace.
    And if you see some physicians getting all uppity about the epatient revolution and self diagnosis tools, well, you can see how it seriously threatens the marketshare that has traditionally been theirs.
    Consumers will decide value in the market place, and there is no doubt that consumers value the internet’s potential to manage their health.
    Our affiliate network creates value in the simplest way, by utilizing all the typical consumer facing health 2.0 tools, but the delivery system for care is the real house call.
    Natalie Hodge MD FAAP
    Co- Founder Personal Medicine International

  5. Hi Matthew:
    Thank you so much for your kind mention of in your article. On behalf of the whole crew, I want to thank you and the Health 2.0 folks for a fabulous event. Despite the technical difficulties with the network, I think the spirit of the crowd trumps all. We really enjoyed meeting the folks there and have made so many useful connections that we will be busy for weeks.
    Thanks again for the wonderful opportunity to present’s concept to the Health 2.0 community.
    Paul To