Forrester data in iHealthbeat:
Seventy percent of online consumers surveyed said they have used a Web-based search engine to find health-related information, but just 7% of online consumers surveyed said they have used a health-specific search engine, according to a survey by Forrester Research
That means that the vertical search guys have had 10% of the market in users although surely much less than 10% of the market in traffic. You can see why with the huge CPM rates for health care advertising this is indeed an interesting market for vertical search crowd like Healia, Healthline, Microsoft/Medstory, Kosmix, Praxeon et al. (Yes, I’m using those 5 as examples as they were on the panel at Health2.0 and I am just reviewing the DVD). But there are others too, like Medgle.
So will they gain any traction from this? Or will the big three (or really the big one) simply take their share back with their new tech releases…