HEALTH2.0: PR slop busted, but not really!

Over at NDDB.net, which is in the physician rating game, there’s a rather grumpy post about Steve Case from RevolutionHealth on Good Morning America. Other that they’re competitors, I’m not quite so sure why NDDB is so grumpy. I think that Revolution’s helping to define the Health2.0 rating, community, tools et al market and that’s very helpful for all the companies involved. A rising tide will potentially lift all boats.

But they do have one fun “gotcha”. Seems that Revolution’s PR guys/gals have left an old press release draft out on the web that they should have sent to the trash. and it contains this quote:

“While there are many sites that offer health information, none is as exhaustive and user friendly as RevolutionHealh.com,” said XYZ Expert. “The site offers something for everyone. Whether you’re looking to research a recent diagnosis, lose weight or connect with others who share similar health issues, you can find it all on RevolutionHealth.com.”

Now we all know that press release quotes aren’t actual quotes. So playing gotcha is a little unfair. But I went the extra step to see what happened in the actual press release. And here’s what it said:

"Reliable and useful information about health is a precious commodity. RevolutionHealth.com can help consumers take greater control of their health," said David A. Kessler, M.D., former Commissioner of the Food and Drug Administration; Kessler consulted with Revolution Health on the development of the site.

See, they got an XYZExpert (David Kessler) and he made up his own quote! If he’d used the one the PR firm gave him, then it wouldn’t have been so clever (and it would have been rather more fun!). But PR guys, you should take the old one off the web, already.

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Sure, it’s just copy, don’t focus too hard on the small things. The PR firm leaving up some unused copy is funny, but it wasn’t the main point. There are three main issues with RevolutionHealth. First of all, they are selling insurance. No doubt about it, they say on their site that is how they intend to make money. How is that “revolutionary?” To us, that is just upholding the status quo in a system that does not work. Secondly, they keep making outrageous claims, like they are the first to allow rating of doctors online. They made that claim… Read more »