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Beware the Bursting of the Health Care Bubble

George Lundberg The good news is that if and when the American healthcare bubble bursts, some value will remain. The bad news is that the annual appropriate value could actually be only about 60% of the current expenditure.

The turn of the 21st Century has been marked by the creation, expansion, and im/explosion of at least 3 significant economic “bubbles”: the huge company Enron, plus the fields of dotcom and real estate/finance. A “bubble” comes to pass when a commodity of great promise and wide applicability entices many to participate and grows at a pace that reflects hope, excitement, sometimes greed, but does not have sufficient underlying  substance to support its continuing growth.

The demise of the fraudulently inflated Enron forecast much of this decade’s  financial  collapse.  A once successful oil and gas distribution company, Enron enjoyed accelerated growth in an essential field. But it came acropper by fakery, derivatives, and manipulation, out of synch with sound principles for sustaining value. When the trickery was exposed, little remained . Enron had become a “bubble” company with a top stock price of $90 in 2000 that shrunk to pennies.  This emperor had no clothes. It was a house built of Texas sand.

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Humor: Voluntary Cost Control? Never Mind!

Michael Millenson

Health Care Stocks Hurt as “Promise” Spooks InvestorsNEW YORK – Major health care stocks plunged today as investors worried that a series of voluntary actions the industry pledged in order to control costs represented a serious threat to profits.“Leaders of drug, device and health insurance companies gave their solemn word to the president of the United States that they will cut costs,” said Pinocchio Paparazzi, an analyst with Bear, Bulle and Morbull.  “Simple math says if you trim two trillion dollars from spending, that’s two trillion dollars lower revenue. That reality should be reflected in stock prices.”Merck and Edwards Lifesciences, two companies whose CEOs personally attended a White House briefing announcing the coalition’s goals, led the decline with double-digit drops. Health insurance giants Wellpoint and UnitedHealth Group also slumped, as did the for-profit hospital sector, as investors decided that making the health care system “more affordable and effective for patients and purchasers” might be good politics but was bad for the bottom line.

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Me & Mr Jones, (Jr.)

I met Leroy Jones at Health 2.0 Meets Ix in Boston. He runs the Technical Jones web site, and is a veteran of both sides of DC politics (inside and outside of Capitol Hill and the White House). We’re definitely kindred spirits in that we both like technology, politics and health care, we both like explaining stuff and we both like talking! The results of our long and enjoyable conversation (he was sort of interviewing me) are over at his web site — Talking Technology with Leroy Jones, Jr.

Healthcare as a Complex Adaptive System – Part 2: Eight Points

6a00d8341c909d53ef01157023e340970b-pi We can actually say what a better healthcare system would look like, if we look at healthcare in the United States as a complex adaptive system stuck in a Nash equilibrium.  The ideal reformed healthcare system would be universal, possible, understandable, cheaper, better, market savvy, incremental, and self-reinforcing.

  1. Universal: Giving everyone secure access to the system.
  2. Possible: Politically possible and financially workable.
  3. Understandable: Simple enough for people to understand, simple enough to sell politically.
  4. Cheaper: Aimed at (and with mechanisms for) lowering the cost of healthcare – for each of us as individuals and for all of us as a nation
  5. Better: Aimed at (and with mechanisms for) improving the quality of healthcare for each and for all
  6. Market savvy: Using smart market mechanisms to achieve these goals
  7. Incremental: Able to arise piecemeal, and improve as time goes on
  8. Self-reinforcing: Each element of the system rewarding improvement in each other element

Universal: Is healthcare a right? Getting good and timely medical care stands between you and death or a life of misery. So it is certainly a necessity, arguably one of the three “inalienable rights” set out in the Declaration of Independence, not arbitrarily afforded to some and not to others by race, class, age, location, or other division.

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Health Care Stakeholders to Pledge $2 Trillion in Reductions

This from the Wall Street Journal on Sunday:

Major health-care providers are planning to pledge Monday to President Barack Obama that they will work to reduce cost increases in the nation’s health-care system by $2 trillion over the next decade, officials said…

Groups representing hospitals, health-insurance companies, doctors, drug makers, medical-device makers and labor are joining in Monday’s announcement. According to a letter from the groups, reviewed by The Wall Street Journal, they will promise to help reduce the growth of national health-care spending by 1.5 percentage points in each of the next 10 years. “The times demand and the nation expects that we, as health care leaders, work with you to reform the health care system,” the letter says.

Is it possible for these stakeholders to find $2 trillion in excess health care costs over the next ten years?

Are there ice cubes in Antarctica?

During the next ten years, we are on track to spend something approaching $40 trillion on health care in America. The stakeholders need to be proposing something that is more than a rounding error–it needs to actually make a difference toward making entitlements and private health insurance affordable.

According to CMS, the U.S. is projected to spend over $2.5 trillion on health are in 2009—or 17.6% of GDP.

In 1970, U.S. health care spending was about $75 billion—7.2% of GDP.

Health care costs have risen about 2.4 percentage points faster than GDP since 1970.

In 2018, CMS projects that we will spend more than $4.3 trillion on health care—20.3% of GDP.

So, these key stakeholders are going to visit the White House tomorrow and tell us that after 39 straight years of blowing the lid off of GDP they are now going to control costs?

That is if the President and the Congress mandate that everybody buy their health insurance products and therefore get funding to visit their doctors offices and hospitals as well as buy their drugs and devices.

OK.

But I would suggest some hard questions:

  1. What measurable and verifiable benchmarks are the stakeholders willing to set?
  2. What consequences are they going to suffer if they don’t make a real difference in controlling costs?

I think Ronald Reagan had it right when he was negotiating disarmament with the Soviets—“Trust but verify.”

Is this $2 trillion offer a big deal?

Is it more than just a rounding error in the grand scheme of things?

Is it is measurable, verifiable, and are there are consequences for falling short.

If the answer is “Yes” to each of these elements, then it is scorable.

If the answer is “No” it’s just good PR.

One other thing is clear–the pressure is building on the Congressional Budget Office to agree on some health care reform savings. Recent post: An Open Letter to the Men and Women Over at the CBO–Hang In There!

Healthcare as a Complex Adaptive System

You want healthcare reform. I want healthcare reform. Grandma Jenkins wants healthcare reform.

What is “healthcare reform?” What kind of animal are we talking about? How would we recognize it if it came up and bit us? What are its markings, its behavior, its habits?

From observing the systems of other countries, from the results of local experiments and variations in the U.S. system, and from serious research over decades into outcomes and comparative effectiveness, we can actually outline what the marks of a better healthcare system would be.

But healthcare in the United States is a complex adaptive system. If we want to deeply and fully, we have to take one step back and revisit what we know about the nature of complex adaptive system, and how that knowledge might apply to reform of this system.

Healthcare is complex: It has many inputs and outputs, which operated independently upon one another in multiple overlapping feedback loops. Device manufacturers, for instance, adjust their costs and prices to reimbursement levels, and reimbursement levels are set to prevailing price structures. Preventive diabetes services, such as relatively inexpensive nutrition education, are under-compensated, and so are scarce; this leads to a need for more expensive services, such as emergency treatment of diabetic shock, and amputations.

All dynamic systems adapt continually. The various players (pharmaceutical companies, providers, health plans, consumers, employers, regulators, politicians) optimize their positions as much as they can with the resources they have access to (mostly money, but also other proxies for money, power, and positional security, such as votes, public sentiment, access to media, and systemic inertia). This is normal. This is how systems work.

This is also why our healthcare system, in almost universal judgment, is so dysfunctional.  It has become optimized to the convenience and profit of the players with the greatest resources. All systems are in some sense self-righting: If the pikes eat up all the trout, then the pikes die off; without many pikes around, the trout proliferate until the pikes make a comeback, gorging on the trout. But in this case the healthcare system is dragging down the economy with its expense, and causing enormous personal economic misfortune, bankruptcy, misery, and death in the population. Waiting for it to right itself (or expecting that it will do so before causing ever-widening suffering and destruction) is a mug’s game.

The healthcare industry in the United States is, in game theory terms:

  • Both competitive and cooperative
  • Multi-player
  • Non-zero-sum – you don’t have to make others lose in order to “win”
  • Infinite – with no end point, it is more like the stock market than football or chess

This “infinite game” has been a reasonably stable system, with each player performing their expected part (though often grumbling that they are not well served) because it has been, in game-theory terms, a near-perfect “Nash equilibrium,” a kind of strategic gridlock in which no player could benefit from any unilateral change in strategy, and in fact would usually be punished for it. A doctor who decided unilaterally to spend more time with each patient, a pharmaceutical company which unilaterally lowered its prices, even a hospital which managed to reduce its re-admit rate, or a hospital CEO who decided to forego a shiny new edifice and instead focus on re-engineering processes – all would be punished economically and professionally for doing what we, their ultimate customers, would like them to do.

However, the system is now showing symptoms of increasing instability, as various players perceive that they are doing so poorly at the game that a change in strategy might, in fact, benefit them. This includes doctors who opt out of the insurance payment system, or set up “concierge” practices, or open urgent-care centers; patients who go to foreign countries for care, buy pharmaceuticals over the Internet, or opt out of the medical system entirely because they can’t afford it; and hospitals like Geisinger who set up their own insurance system, hire doctors, bundle products, and give warranties.  Players that show no little interest in major new strategies, such as pharmaceutical companies, health plans, and device manufacturers, are signaling that they feel that they are “winning” at the game as currently played – or at least that they feel that they are doing better than they would under any other strategy that they can see. Players attempting to quit the game or change the rules are signs that the game is breaking down.

The local optimization of players in a Nash equilibrium does not mean that the current strategic gridlock is actually the best for all concerned. There might well be some different configuration in which all parties are better off. But they can’t get there from here, without some interruption of the system from outside, some influx of new energy (like, for instance, new funding), some new players (like, say, a government-sponsored “safety net” insurance program), some shift in the resources of the existing players (like consumers or employers being given greater information and power to choose).

In practical, everyday terms, this point of view – seeing the healthcare as a complex adaptive system capable of analysis in terms of game theory – renders some useful observations and rules of thumb for evaluating any possible healthcare reform. They include:

  1. You get what you pay for (and the inverse, if you don’t pay for it, you don’t get it). Stick a scoop into the healthcare soup, and you’ll find dozens of examples, but here’s one: Give “pay for performance” bonuses for specific measures (number of diabetes patients getting eye exams, for instance) and that measure will improve. Other measures will not, and may in fact decline as resources are shifted to improving the specified measures. The assumption that PFP bonuses will cause a general increase in quality has proven generally unfounded.
  2. The Law of Unintended Consequences reigns supreme: To the closest approximation, all the most important consequences of any given scheme will be the unintended ones. Example: Charging customers co-pays. Intended consequence: Cut casual “over-utilization,” recreational surgeries, whine-on-demand hypochondriacal office visits. Actual consequence: Cut all minor utilization, including preventive checkups, pap smears, mammograms and so forth, thereby actually increasing major utilizations for the big things that the checkups didn’t catch; also cause some people to forego truly necessary treatment (chemotherapy, cardiac catheterization) and simply die rather than impoverish their families.
  3. Controlling specific costs and utilizations becomes a game of Whack-A-Mole. Example: Control length of stay and other in-patient cost structures, and suddenly you get lots of drive-through surgeries (“You want fries with that hip?”), until those come under control as well. Try to control pharmaceutical costs by refusing to reimburse for over-the-counter drugs, and suddenly there is a prescription version of ibuprofen, same stuff, just twice as strong, so that it can be reimbursed. This is the “adaptive” part of a “complex adaptive system.” The system perceives proscriptive regulation as damage and routes around it.
  4. Systemic decisions reflect the needs and desires of the individual decision-makers, not the system as a whole, or even the sectors within the system. If you want to understand hospitals’ strategic plans, for instance, you have to ask yourself how hospital CEOs make a living, what enhances their career prospects and what gives them more prestige and job security. The same is true of pharmaceutical company executives, doctors, health plan executives, consumers, legislators – anyone making a decision. Those needs and desires may line up with the needs of their sector, or with the needs of their customers or payers or constituents, or they may not. If they don’t, the needs of their sector or their community or their customers or constituents become just about perfectly irrelevant.
  5. Don’t expect anyone to “do the right thing.” They just won’t. It is close enough to the real case to say that they can’t, if they are punished for doing so. So don’t design any part of the system on the assumption that the various actors will “do the right thing.” Sure, in every profession there are people who swim upstream of the flood of incentives and do what is right by the people they ultimately serve, even to their own detriment. These people are heroes of healthcare. But heroes are rare, and their appearance is unpredictable. Any part of a system designed for heroes to step forward and sacrifice themselves will fail. In aggregate, expect the decision-makers in any sector to act in their own personal best interest.

This lesson has stood out vividly in the current financial crisis: Deregulators felt that bankers and other financiers would regulate their own behavior and do what would be prudent for their institution, their sector, and their customers. Instead, they fairly uniformly did what brought them the biggest salaries, stock options, and bonuses.

However obvious it is to an outsider what “the right thing” should be in another person’s situation, it is not at all obvious to that person. The surgeons doing the thousands of unhelpful spinal fusion surgeries, the doctors ordering the hundreds of thousands of unnecessary images, the health plans cutting off chemotherapy to people whom they have managed to re-define as “ineligible” – we can come up with lots of psychological and sociological characterizations of their motives. But the simplest explanatory principal is Upton Sinclair’s dictum: “It is difficult to get a man to understand something when his salary depends upon his not understanding it.”

There are probably many other rules of thumb that we could list here, but we could start with these. With a systems point of view in mind, we can turn to possible healthcare reforms and ask: What would be the markers of a healthcare system that would truly work?

By the same author: Fear and Loathing over the Stimulus Bill

Tie Meaningful Use Definition to Desired Behavior

Last week’s NCVHS hearings on meaningful use highlighted the growing disconnect between the change that many hope to see health IT support in our healthcare system and the emerging definition of “meaningful use.”

Improving our healthcare system will require much more than paying clinicians to implement health IT systems (certified or otherwise) or report clinical outcome measures.  It will require incorporation of health IT into the daily processes of care delivery…as well as changes in clinician behavior.

I propose a definition of meaningful use, especially for the small physician practices that deliver that deliver most care, that is tightly linked with the changes in behavior that will be necessary for actual improving the quality, safety, and coordination of care.

First, the initial requirements for meaningful use should require both the implementation of a “certified” EHR and the “certification” by the appropriate regional extension service that the practice has considered process redesign issues in implementing and using its system.  While this will require extensive interaction of practices with the forthcoming extension services (funded as part of ARRA), it will drive clinicians to available resources and encourage the kinds of process redesign changes necessary for improving care processes.

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An Open Letter to the New National Coordinator for Health IT: Part 3 — Certification As The Elephant in Health IT’s Living Room

6a00d8341c909d53ef01157012476e970b-pi In the first and second parts of this series we talked about how and why there is no universal definition for the term “EHR.” Instead there is a legitimate, growing debate about the features and functions that “EHR technologies” should offer physicians seeking to qualify for HITECH incentive payments. We explored the layers of network technology, suggesting that federal regulators should “separate the data from the applications.”

We also argued that there is much to learn from development platforms, recently and in the distant past, that have used standards to open the aperture of innovation. The best of these standards have reflected the experience of what works rather than specifying how to make it work. Defining the standards for data, devices, and network technologies too restrictively could choke off innovation, rendering HITECH’s offerings whose expense and complexity are a barrier to, rather than an incentive for, adoption by physicians. Incoming National Coordinator for HIT David Blumenthal, MD seems to have been considering just this concern when he recently wrote:“… [M]any certified EHRs are neither user-friendly nor designed to meet HITECH’s ambitious goal of improving quality and efficiency in the health care system. Tightening the certification process is a critical early challenge for ONCHIT.”

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Project HealthDesign and Health 2.0 Accelerator

Round 2 of Project HealthDesign, funded by the Robert Wood Johnson Foundation, builds on a key learning from round 1: people live with and manage their health every day, not in discrete and separate episodes. This may seem like an obvious realization to some; but the “traditional” health care system most of us use is not really designed with this in mind. Our system is getting better at enabling patients to do things such as view a version of their electronic medical record or lab results online and automate appointment scheduling or payments. And yet, most of this progress is still limited to clinical and administrative data that is generated based on episodes of care and limited to the institutional medical record. This is where “observations in daily living” (ODLs) come in. Project HealthDesign defines ODLs as “personal clues to health that might include sleep patterns, diet, exercise, mood and medication adherence, all of which are critically important to health but not collected in a clinical setting.” By understanding ODLs, patients can be empowered to create a more meaningful portrait of their health, to shape daily health decisions and facilitate better health.

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RFID EMR Pioneer Says “RIP”

When Harvard Medical School and CareGroup CIO Dr. John Halamka agreed to place his medical  information on an RFID chip and have it implanted it in his arm, he triggered an instant global spotlight on this unusual form of portable electronic medical record. The decision, made in December 2004 and disclosed in early 2005, captured worldwide attention from places a diverse as Fox News, the BBC and the New England Journal of Medicine (where Halamka contributed a commentary ).

As recently as 2007, a debate over chip privacy and safety versus having critical medical data instantly at hand (as it were) was featured in a PLoS Medicine exchange.  In it, Halamka asserted, “Implantation of RFID devices is one tool, appropriate for some patients based on their personal analysis of risks and benefits, that can empower patients by serving as a source of identity and a link to a personal health record when the patient cannot otherwise communicate.”

Two years later, Halamka’s chip remains under his skin but he’s ready to turn over the idea that he’s a trendsetter to the undertaker. The technology “has been adopted by no one,” Halamka told me at a meeting on Patient-Centered Computing sponsored by Partners HealthCare’s Center on Information Technology Leadership. “As a technology it’s dead. Use the network, use the cloud to store your personal health records. Or in a pinch, use a USB drive. But the implanted RFID chip is not as a society where we’re going.”

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