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Health 2.0 Conference 2010: Day 2

Oct 8, 2010• 1

By HENRY LI

Day 2 of the fourth annual Health 2.0 Conference started bright and early with three conversations with CEOs: John de Souza of MedHelp, Giovanni Collella of Castlight, and Jeff Arnold of Sharecare (which we saw demoed yesterday). The CEOs gave their takes on where their products stood in the changing healthcare world, and what they saw as challenges going forward—both for themselves and for others.

Two strong sessions about Tools and Unplatforms followed, highlighting and expanding on topics Indu and Matt had touched upon yesterday. “The Data Utility Layer” brought us a panel of heavy-hitters from the likes of Google, Kaiser, Microsoft and WebMD, while a series of demos showed off a variety of middleware services and products that promised powerful platforms for connecting data and services. “The Emerging Consumer Ecosystem” included an amusing (if occasionally awkward) play that showcased the interoperative power of apps from members of the Health 2.0 Accelerator. Unfortunately, although the concepts were impressive, both sessions seemed to feature products and presentations that didn’t quite live up to the spirit of Health 2.0—they lacked the compelling, human stories we saw yesterday, and suffered from a lack of attention to UI, language, and design.

Lunchtime brought the ever-popular Launch! session, which showcased ten brand new products from companies large and small: Axial Exchange exchange.com, Bill-Doctor.com, Breath Research, Castlight Health, HealthPrize, Mytrus, Univita, TeleThrive, Traitwise, and Trigeminal Solutions. The rapid-fire format gave us a look at some truly interesting new ideas across a wide spectrum of uses and users. At the end, the audience selected their choice for best product, which ended up being the previously-highlighted Castlight.

Health 2.0 Conference 2010: Day 1

Oct 8, 2010• 4

By HENRY LI

The 2010 Health 2.0 Conference kicked off this morning in San Francisco with a slew of exciting announcements, panels, and demos. This year, the conference anchors Health Innovation Week, which included the Health 2.0 Developer Challenge Code-a-thon, HIPAA Summit, HealthCampSFBay, Patients 2.0, and more.

Matthew Holt and Indu Subaiya, founders of the conference, opened by discussing the current landscape of Health 2.0 and how it had changed in the past year. The keynote speeches, given by Jeff Goldsmith of Health Futures and Tim O’Reilly of O’Reilly Media, then helped set the tone for the day. Both Goldsmith and O’Reilly spoke of the rising, disruptive forces in the health care sector and expressed hope that they were signs of positive change to come.

A major theme today has been the continued push for patient empowerment—allowing patients to access and use their own data, helping patients effect behavior changes through social networks and games, reaching out to patients wherever and however possible, or connecting them with other patients and harvesting stories to drive discussion and research. This was raised on multiple occasions in panel discussions and presentations, which covered a wide range of upcoming trends and products from both public and private enterprises.

Several companies also took advantage of the conference to announce the launch of new sites and services. ShareCare was easily the largest and most imposing newcomer: created by Jeff Arnold, founder of WebMD and former CEO of HowStuffWorks, it operates as a massive next-generation search engine for users to find answers to health questions. Content on the site, which covers an enormous array of knowledge, comes from a large roster of experts, organizations, and advertisers, ranging from Dr. Mehmet Oz to Johns Hopkins Medicine to AARP to Pfizer. Gideon Mantel of First Life Research showed off a new and powerful tool for tracking drugs, side effects, and more by essentially mining the entire Internet for consumer-generated content. A host of smaller startups, such as Qpid.me and TweetWhatYouEat, as well as the winners of the developer challenges, rounded out the group of presenting innovators.

It’s all an exciting reminder that major changes are afoot, and smart people (the “alpha geeks”, as O’Reilly calls them) are leading the charge. We’re looking forward to Day 2.

Henry Li is Associate Editor at THCB. He is a master’s student at the Johns Hopkins School of Medicine, where he studies in the Division of Health Sciences Informatics and performs clinical software research as well as cost-effectiveness analyses.

Sex, Drugs & Rock’n’Roll Health 2.0

Oct 8, 2010• 2

By Matthew Holt

I’m so excited that I can’t sleep, so I’m up at 5am giving a Hunter S. Thompson-esque review of Day1 of Heath 2.0

For a start, even before it started you could tell that Health Innovation Week in San Francisco (which we at Health 2.0 put on with Petter Grant at HCCA) was really moving the needle. I only got fewer than half the events but I know there were great turn outs and great presentations everywhere. The three conferences earlier in the week dived into the nitty gritty of EMRs, RECs & HIPAA. Healthcamp was a mosh pit of amazing ideas with 200+ packed into the Garfield Center. Indu and I visited Academy Health and had a great dinner with the research & HHS team talking about the intersection between developers and researchers.

Patients 2.0 was a deeply serious meeting with 10 patient leaders and advocates and a passionate crowd of about 150 more talking about how to spread the movement and what needs to be done to support patients. And the patients came up with 7 principles—that they revealed on stage at the Finale of Day 1. But you must read Jane Sarasohn Kahn’s report on the meeting at Health Populi. Extraordinary.

And then the day arrive. Nearly 1100 of our closest friends swamped the Hilton. The buzz and the energy was filing the room. Indu and I presented our latest take on the expansion of Health 2.0…bubbles are so 2007. We really unpacked the unplatforms and the data utility layer.

I don’t think I’ve had more fun at a conference than when I was nominally interviewing our two amazing keynotes Jeff Goldsmith & Tim O’Reilly. Tim gave an amazing presentation about the possibilities of technology emerging from hobbyists—who could have imagined that the HomeBrew computer club would change the world? Jeff forcefully reminded us that American health care is now in a race with Germany to get to $3.5 trillion. But that the system’s innovation is stagnating and its transaction complexity is soaring—and we have the tsunami of baby-boomers about to hit it. And then they just interviewed each other. Fabulous

There was lots of talk about Sharecare. We totally broke the Health 2.0 rules when we heard that they were thinking of having their coming out party. We aggressively pursued them because a major new content (and more) site is big news in Health 2.0 and we gave Jeff Arnold about 10 minutes more than any one else is allowed to demo at Health 2.0. And boy did he need it—there is so much packed into that site in its Q & A format and so many partners that it was almost overwhelming. It’s really an attempt to become a platform for everyone in health…and now its opening to consumers. Plus kinda cool to have a live consult with Dr Oz while he was backstage at Oprah.Continue reading…

West Wireless Health Institute Awards $10K Developer Challenge at Health 2.0

Oct 7, 2010

By DON CASEY

The winner of the West Wireless Health Institute’s $10,000 Health 2.0 developer challenge integrates consumer devices with wireless capabilities – like Nintendo’s popular Wii balance board – and open source platforms to help people share real-time health data securely over their social networks. Applied personally, this just might help users achieve their health and fitness goals, keeping them motivated and engaged over the long haul.

The winner, announced at Health 2.0, was Alan Viars of Videntity. Viars, who lives in Baltimore, told WWHI that he designed a platform “that would allow users to customize, personalize and easily manage their personal health data in a fun, interactive way.”

With his solution, consumers could choose how they want to engage, whether it is through a medical device, a mobile phone, or a social network. Being able to manage weight, activity level, and blood pressure from anywhere, and then share that data across social platforms, motivates people to modify their behavior through networks that they are already using.

For WWHI, Viars’ solution embodied its mission – to lower health care costs by accelerating the availability of wireless health solutions. WWHI’s Health 2.0 challenge called on developers to design a low-cost, secure mechanism for incorporating real-time health data derived from wireless sensors into an established social network interface.

To learn more about the Institute and its challenge, visit http://www.westwirelesshealth.org/.

Don Casey is CEO of West Wireless Health Institute.

The Madison Avenue Approach to Health Policy

Oct 7, 2010• 23

By JOHN GOODMAN, PhD

Can you sell health reform the way you sell toothpaste? Can you stop health reform the way you sell soap? A lot of people apparently believe so.

I would guess that in the 10 months leading up to the vote on the Affordable Care Act (ACA), proponents and opponents spent more than $200 million on TV, radio and newsprint advertisements.

These ads were produced by agencies that basically knew nothing about health care. The clients of these agencies were groups that often knew nothing about health care. The funding often came from donors who knew nothing about health care.

By “knew nothing” I mean they did not understand health care as a complex system. That means they had no idea how you could solve real problems — like controlling costs, raising quality and improving access to care. To add insult to injury, most of the people who engaged in the ad wars knew very little about what became known as “ObamaCare.”

But this lack of knowledge didn’t slow anyone down. The abiding sine qua non for ad wars is the conviction that facts, knowledge and truth are irrelevant. It is the belief that people can be manipulated and conned into believing that what’s good for them is bad and vice versa.

Customer Service

Oct 7, 2010• 10

By ROB LAMBERTS, MD

Gosh, a whole lot of huffing over a little word!

Customer.

OK, now grab a paper bag and breathe slowly and steadily into it. I know it’s hard to hear that word. I am sorry to have caused such trouble.

Some folks misunderstood my last post, thinking that I thought patients should only be considered customers, or that they should be referred to as customers. I never said that, nor did I imply it. I simply said that patients are customers. They are. Medical care is not free, and it is being paid for by the patient (directly or indirectly). Medicine is a business that has been so mismanaged that we are now in a crisis over its financial side. The trouble is the cost of care. Cost implies money is used, and trading money for services or goods is what business is about.

We’ve been spending our dollars on healthcare like a person irresponsibly running up a credit card bill they can’t pay back. The pain doesn’t happen now, it happens down the road when the collectors knock. We can’t order whatever tests we want or prescribe gazillion dollar drugs without remembering somebody will have to pay the bill. Ignoring the business of medicine has gotten us into deep doo-doo.

Update on Modular EHR Technology: Harvard’s SMArt Research

Oct 6, 2010• 6

By DAVID C. KIBBE, MD and BRIAN KLEPPER, PhD

ONC awarded four Strategic Health IT Advanced Research Project (SHARP) grants earlier this year to

”…address well-documented problems that have impeded adoption of health IT and to accelerate progress towards achieving nationwide meaningful use of health IT in support of a high-performing, learning health care system.”

One of these grants was awarded to a Harvard group led by Drs. Ken Mandl and Isaac Kohane, based in Children’s Hospital Boston and Harvard Medical School. This research team is tackling the problems associated with developing an ecosystem of modular, plug-and-play medical applications, what we have referred to as Clinical Groupware. (Disclosure: DCK is on the Harvard SHARP grant’s advisory board.)

The research is aimed at creating a “medical apps store” based on the iPhone/iPad model of substitutable applications running on a device or platform. The name of the project, SMArt, stands for “Substitutable Medical Applications, re-useable technology.” The approach could impact both the EHR industry and the federal regulatory and standards process, possibly within a relatively short period, i.e., 1-3 years, so we think it merits your attention.

Patients 2.0, HealthCamp and Health 2.0

Oct 6, 2010• 1

By Matthew Holt

Health Innovation Week is charging ahead. Eight events have already happened, but today begins the really heavy part for the Health 2.0 team*

We start at Healthcamp. Todd Park from HHS and Jack Cochran from Permanente kick this off. Danielle Cass, Mark Scrimshire, Mike Kirkwood & Maren Connary will host 200 of their closest friends in a great unconference setting at the Kaiser Garfield Center. That one’s sold out.

Next we race back to DC to VC, a meeting where (as you might suspect) the government types are talking to the VC types. That one is oversubscribed too.

We are then super excited about Patients 2.0 which will be a new type of meeting—driven by patients for patients, or by citizens for citizens. There are a few spots for that still open (about 175 patients signed up so far) and we want to encourage patients of all types to come join us for an amazing facilitated discussion in which everyone will contribute. That’s 3pm-6pm at the SF Hilton. See Gilles Frydman’s post on e-patients.net to get you fired up

Finally we’re at around 1,000 registered attendees for Health 2.0 which kicks off with a sponsors and speakers party on Wednesday night, and then the full two days of complete amazingness. Seriously—what you are going to see will knock your socks off. We can accommodate just a very few more, so we’re not going to post the “sold out” notice but the walk-in price will increase today. So if you’re on the fence, sign up by noon.

* The Health 2.0 team is my partners & co-Founder Indu Subaiya, Executive Producer Lizzie Dunklee, Marketing & Sales Whiz Hillary McCowen, Customer Service Star Bianca Grogan, Graphics Genius Lauren Golik and amazing interns from Norway Line Lie and Ida Seljeseth, Oh, and me too. They have all worked incredible hard and I am so grateful to them all

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Oct 6, 2010

What is a Patient?

Oct 5, 2010• 36

By ROB LAMBERTS, MD

What is a patient? What do they do? What’s their role in the doctor’s office? Are they chassis on a conveyor belt? Are they puzzles for doctors to solve? Are they diseases? Are they demographics? Are they a repository for applied science?

Or are they consumers? Are they paying customers? Are they the ones in charge? Are they employing physicians for their own needs?

It depends. It depends on the situation. It depends on perspective.

Some physicians are very offended when the “consumer” and “customer” labels are applied to patients. They see this as the industrialization of healthcare. We are no longer professionals, we are made into “providers” – a sort of smart vending-machine made out of flesh.