According to the team at YourCoach.Health, health coaching is “the ‘glue’ that’s connecting the $4-trillion wellness economy with the $8-trillion healthcare economy.” And by learning about the growing number of nearly 2,000 health coaches who are engaged in their practice management solution – and the small and mid-sized employers who want to tap into it to provide health coaching to their workforces – its seems like they might be right.
YourCoach’s CEO Marina Borukhovich and COO Eugene Borukhovich walk through the work they are doing to build a platform that both helps health coaches do their jobs better AND find clients within the SMB health benefits market. While “coaching” might often get wrapped around everything from remote monitoring devices and digital therapeutics to care plans for chronic conditions and long-term illnesses, “health coaching” as a credentialed discipline is different.
Marina and Eugene de-mystify the terminology for us, along with the certifications required to be a health coach, the current reimbursement climate for the health service, and where they think the discipline is headed as demand for “human-led, compassion-driven” healthcare booms among both healthcare consumers AND practitioners. A couple little scoops in this one too as we learn about some soon-to-be-released tech features on their platform AND the seed-funded startup’s plans to raise a Series A.
Health coaches are playing an ever-more important role in healthcare,
but there’s no one single authority when it comes to finding one — or vetting
them for that matter — until now.
Marina Borukhovich, CEO of startup YourCoach, talks about how she hopes to disrupt health coaching after she learned the value of having a ‘squad’ of experts help her through her breast cancer journey.
In fact, ‘Squads’ are the value-add that YourCoach is hoping will set
them apart. The app’s signature feature is that it lets you build-your-own team
of experts who can work together to tackle any aspect of health and wellness.
“We’re connecting coaches from around the world
who are going to lead the client holistically,” explains Marina. “So, it could be
diabetes support, it could be pull[ing] somebody in who does meditation, they
could bring in a business coach. It just really depends on the person…and what you
need as a person.”
“We’re building ‘Team YOU.”
Joining in on the fun in this interview is Eugene Borukhovich, who some
of you will recognize as the face of Bayer’s G4A program.
Eugene serves as an advisor to YourCoach and is also Marina’s husband —
possibly making them the “Beyonce & Jay-Z” power couple of
digital health. Is this a blessing or a curse? Apparently, there are 3am pitch
practices that sound like the solid foundation of any marriage.
Listen in to meet them both.
Filmed at JP Morgan Healthcare Conference, January 2019.
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