By JESSICA DaMASSA, WTF HEALTH
Health coaches are playing an ever-more important role in healthcare, but there’s no one single authority when it comes to finding one — or vetting them for that matter — until now.
Marina Borukhovich, CEO of startup YourCoach, talks about how she hopes to disrupt health coaching after she learned the value of having a ‘squad’ of experts help her through her breast cancer journey.
In fact, ‘Squads’ are the value-add that YourCoach is hoping will set them apart. The app’s signature feature is that it lets you build-your-own team of experts who can work together to tackle any aspect of health and wellness.
“We’re connecting coaches from around the world who are going to lead the client holistically,” explains Marina. “So, it could be diabetes support, it could be pull[ing] somebody in who does meditation, they could bring in a business coach. It just really depends on the person…and what you need as a person.”
“We’re building ‘Team YOU.”
Joining in on the fun in this interview is Eugene Borukhovich, who some of you will recognize as the face of Bayer’s G4A program.
Eugene serves as an advisor to YourCoach and is also Marina’s husband — possibly making them the “Beyonce & Jay-Z” power couple of digital health. Is this a blessing or a curse? Apparently, there are 3am pitch practices that sound like the solid foundation of any marriage.
Listen in to meet them both.
Filmed at JP Morgan Healthcare Conference, January 2019.