Tag: Social Media

Social Media: Disruptive Force in Medicine

Before the Obama administration set aside billions to accelerate the dissemination of EHRs, providers were slow to adopt them. As recently as 2 years ago for example, a study published in the NEJM revealed that only 4% of non-hospital based providers had fully implemented an EHR, and only 13% more had a partial installation.

By contrast, the growth of social media including Facebook, Twitter, YouTube, blogs and virtual communities like Sermo and Physician Connect, has been explosive.Enterprising providers have already deployed sophisticated social media strategies to extend their brand around the world. The Mayo Clinic for example, maintains several blogs, a Facebook fan page (which has 8,800 fans), a library of YouTube videos and a Twitter page (7,120 followers).Continue reading…

Can Social Media Save Healthcare Reform?

Daniel Palestrant is the Founder & CEO of Sermo, the largest online physician community, and a friend of THCB’s from the Health 2.0 world. Lately Dan has been seen on cable TV representing the 110K+ Sermo members in the health reform debate—including a very public break-up with Sermo’s former partners at the AMA, which has endorsed the House 3200 bill. I’ve been asking Dan, if his members’ don’t want the House bill, what do they want? This is the piece he sent me in reply—Matthew Holt

Daniel Palestrant

Speaking at Fortune’s Brainstorm Technology Conference last month, longtime healthcare reform advocate, Howard Dean pointed out that the “dirty secret” of social media is that it can put a whole lot of politicians out of business because it allows the truth to bubble up. For the sake of healthcare reform, let’s hope he is right.Continue reading…

Announcement: 14,000 People With Diabetes Test Their Blood Sugar at the Same Time

July 14 at 4 pm ET, 14,000 people with diabetes are going to test their blood sugar simultaneously and share their results online to help raise diabetes awareness.  People with diabetes have to test their blood sugar as part of their daily routine: it’s like drinking water or brushing your teeth.  Participating is easy: if you are a member of TuDiabetes or EsTuDiabetes, click on the home page banner and share your reading; if you have a Twitter account, post your reading on Twitter (use the #14KPWD hashtag) and link back to:; if you prefer, update your status on Facebook or your preferred social network, linking back to: If you are a few minutes late, however, or are able to post your blood sugar reading earlier or later that day, it’s OK. What really matters is that you test your blood sugar regularly. If you don’t have diabetes, just tell someone who does to test and share on July 14.

Decoding “The Social Life of Health Information”

The Pew Internet/California HealthCare Foundation report, The Social Life of Health Information, is packed with new findings from a survey of 2,253 adults, including 502 cell-phone interviews, conducted in either English or Spanish.

We spent a bundle of money on making this a random sample of the U.S. population, but guess who got a call on his cell phone?  None other than e-patient Dave!  He had never talked with me about the survey questions or reviewed a draft, so I decided to keep his interview in the mix, but he surprised the heck out of the interviewer when he finished the sponsor identification for her at the end.Continue reading…


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