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TECHNOLOGY: HIMSS press release mania

I’ve always noticed that the first day of HIMSS is the biggest each year for press releases in health care IT. But this year I thought that I’d actually go and cull all of them. So here is all those that appeared before 12 noon EST on Monday. There are quite a few (over 75), and it indicates that, vaporware or not, something is going on in this industry.

Take a moment to peruse the list–obviously I don’t expect you to read them all, but you’ll get a sense of what the IT sector of the health care industry is considering news.  And that includes wireless, EMR and patient records, security issues, and medication safety systems.

Itemfield Charts Growth in Healthcare Application Integration with Recent Wins

Siemens Health IT Innovations Drive Workflow-Enabled Transformation in Healthcare

NEC Solutions America Delivers TouchPass Secure Single Sign-On to Atlantic Health System

MedSeek Launches Professional Services Division to Optimize E-Health Initiatives at Hospitals & Health Systems Nationwide

CodeRyte Expands Computer-Assisted Coding Solutions to New Specialty Areas

Two Healthcare Industry Leaders Select CodeRyte Medical Coding Technology

iAnywhere Database Helps Healthcare Partners Revolutionize Point-of-Care Solutions

Anywhere MD INC. (OTC: ANWM) Has Successfully Secured Its Proprietary Desktop and Handheld Computer Programs Against Software Piracy and Duplication

Axolotl Consultants Lead HIM Departments Into the Information Age

Mercy Health Partners Targets Medication Safety Imperative with McKesson Clinical IT and Automation Solutions

Nation’s Leading Hospitalist Network Provides Epocrates Essentials Mobile Clinical Reference Suite to its Physicians

MedKey to Use SanDisk SD/USB Combo Card in New MedChip Product Line

GE Healthcare Unveils Vision of Digital, Wireless and Paperless Healthcare

MedcomSoft to unveil MCDR – its revolutionary clinical data repository for communities

Digital Angel Corporation Ships Electronic Products to USDA in Connection With Study of Chronic Wasting Disease

ScanSoft Dragon NaturallySpeaking Becomes De-Facto Standard Speech Recognition Solution for Healthcare Industry

ProPath Deploys Sybase Technology to Streamline Laboratory Operations

Sybase Tapped for Clinical Information Systems in Two Top Montreal Health Centres

MCS Health Inc. Announces Its Physician Drug Solution Now Available on Blackberry Wireless Handhelds(TM)

Misys Healthcare Systems Connects Physicians Remotely with Misys CPR’s First Web Browser Release

Lawson Signs Multi-Suite Software and Services Contract with Michigan Cancer Center

Regional Healthcare Provider Completes Lawson Multi-Suite Upgrade

GlobalSCAPE’s Healthcare Security Solution Enhances and Protects Electronic Data Exchange Processes

OptiFlex(TM) Supply Chain Software Added to Omnicell Color Touch Supply Cabinets

Mercy Health Partners Targets Medication Safety Imperative with McKesson Clinical IT and Automation Solutions

McKesson’s CarePoint-RN(TM) Gives Nurses Unparalleled Point-of-Care Solution

Omnicell Rolls Out New vSuite(TM) Service Program at HIMSS,


Eclipsys Unveils its ‘Vision of Health’ by Demonstrating the Connected Enterprise at HIMSS 2005

SpectraLink Unveils New Wi-Fi Handset for Healthcare

Arrow International Announces Dividend Increase for Second Fiscal Quarter

Sentillion Selects CTG as Systems Integration Provider

Sentillion Showcases New Security Enhancements to Flagship Product Suite

Hospira and Bridge Medical Announce Agreement to Develop New Medication Management Solution for Use at the Patient Bedside

GetWellNetwork(TM) Introduces PatientLife:)System(TM) to Help Hospitals Achieve Vision of Patient-Centered Care

Xiotech Announces Expanded PACS Support for Healthcare

StorageTek, Partners Team to Provide Award-Winning Care for Health Industry Information

Picis Named Finalist for Microsoft Healthcare Users Group Annual Award

QCSI Introduces the NEXT Breakthrough… QNXT 3.0 at HIMSS 2005

IDX Expands Healthcare Performance Management Capabilities with New IDX(R) Flowcast(TM) Metrics Manager:

Dynamic Health Strategies Selects Intransa to Provide Low-Maintenance, Flexible Storage Infrastructure

Nortel, Verizon Deliver Healthcare Solutions to Leading Providers

Trusted Healthcare Information Solutions Alliance (THISA) Launches at Annual HIMSS Conference in Dallas

MEDecision Puts Payer-Based Patient Record in Doctors’ Hands

RxHub and Performance Partners Demonstrate an Immediate Impact in Reducing Medication Errors and Saving Costs

Demand for EHR Connectivity in Community Settings Drives Growth of Kryptiq Corp.


A4 Health Systems Unveils New Products at HIMSS

Kryptiq Introduces Disease Management Product Developed for Providers:

etrials Partners With The Cardiovascular Research Foundation

HIMSS Honors Healthlink Executives at Annual Conference

Swedish Medical Center in Seattle Selects Softricity’s Software Virtualization for Major IT Infrastructure Update


Intellitactics Demonstrates Industry Leadership with Intellitactics Security Manager Suite Featuring Foundation Services

InterSystems and Sapient Demo New Virtual Electronic Health Record at HIMSS 2005

Cardinal Health First to Integrate Medication Management Solutions for Hospitals

Boston Medical Center Chooses InterSystems’ Ensemble Universal Integration Platform

           Media Alert for StoredIQ

EMRConsultant.com Demonstrates Physician Matching Proprietary System at Booth 6561 During Healthcare Technology Show

PhDx Systems and Smith & Nephew Sign Agreement

Softmed Systems Announces Mobile Healthcare Documentation Solution

SoftMed Systems Continues to Earn Honors from KLAS Enterprises

Leading Healthcare Organizations Select WholeSecurity to Protect Endpoint Computers

Kodak Announces Aggressive Push Into Healthcare IT

Santa Barbara County Care Data Exchange and CareScience Announce Next Step in Roll-out of Care Data Exchange Solution

MobileAccess Introduces Enhanced Wi-Fi Solution Ideal for Healthcare Providers

Greenwich Hospital, a ‘Top 100 Most-Wired Hospital,’ Deploys American Power Conversion’s InfraStruXure(TM) On-Demand Data Center to Cool Blade Servers

St. Mary’s / Duluth Clinic Health System Selects MobileAccess for Wi-Fi Network

Symbol RFID Systems Will Support Law Enforcement to Reduce Drug Counterfeiting

Artificial Medical Intelligence Introduces EMscribe Dx For Automatic Scanning and Coding of Medical Documents

North Shore-LIJ Health System Partners with Cerner to Optimize its Laboratories

Fresenius Deploys Applix TM1 in Multiple Business Units

Media Alert for StoredIQ

QMed, Inc. Becomes the 1st Disease Management Firm to Successfully Complete Sarbanes-Oxley Audit

DST Technologies to Launch AWD Healthcare Process Management-TM- Platform at HIMSS Conference in Dallas

St. Croix Systems Names New CEO


CHRISTUS Health saves $12 million by standardizing 25,000 employees on Kronos


Metro Health Replaces SeeBeyond Software with InterSystems’ Ensemble Universal Integration Platform


CareGroup Goes Live with Web-based Electronic Health Record Built on InterSystems’ CACHE Post-relational Database

Novell Helps Healthcare Providers Organize, Secure Patient Information

BLOGS/TECHNOLOGY: HIMSS staying in the 20th century

Today is the first day of the annual HIMSS conference. I should be there, as it’s the main meeting and greeting place for all health care IT. In the past I’ve been there because my company (either a consulting firm or an IT vendor) paid my way. More recently if I’m not going in a paid capacity to work for a client, I’ve been going to conferences as a combined blogger and editor of Fiercehealthcare. Several conferences have let me in wearing that hat as a Press person. And if I’m not being paid to be there, and I’m reporting on the conference on my blog (as I did with this one on HIT in San Francisco) I don’t see why I can’t get a Press Credential.

But that’s not good enough for HIMSS. They told me that they’d never had a blogger request before, and that as I wasn’t a full-time employee of a mainstream media publication, I couldn’t get a press pass. Well actually they said they would consider it and get back to me, but of course they never did. Apparently they wanted people who would be independent. I did point out that as a solo blogger not working for anyone at all I was a damn site more independent that a typical trade press journalist. But perhaps independence is not what they really want…

The amusing thing is that the people dealing with this were not HIMSS themselves, but their PR company. How having me write a pissy post like this rather than blogging live from the conference for 4 days improves the show’s PR is beyond me. But apparently that’s what they wanted.

QUALITY: Alternative approaches to diabetes, by Pamela E. Mack

Now and again, THCB stands back and takes a look at actual medical care delivery.  Today we have a new contributor, Pamela E. Mack, who explains some of the difficulties she has had being a very involved patient with diabetes, but one who may not be suitable to the "bullying" that I have described as integral to disease management.

I want to tell my own story, to illustrate the limitations of the standard approaches to diabetes pushed by the health care system. I have found a way of managing my diabetes that works wonderfully for me. I don’t think it would work for most people. But what bothers me is that the people who might benefit from this approach will probably never learn about it. I wish that doctors and diabetes educators had a way of offering patients choices to help them find the approach that works best for them. If you want to skip my personal story and go straight to learning about the approach I use, go to What they don’t tell you about Diabetes. Jenny tells it better than I can, and has done some fascinating research on the history of the current system of American Diabetes Association guidelines (those of us who follow the very tight control approach think those guidelines are misleading at best and probably harmful).

I was 48 when I was diagnosed with diabetes, about 60 pounds overweight but somewhat fit (I walked regularly). I didn’t know much about diabetes because there is none in my family, but I had had a 10 lb. baby and one random high blood sugar (I was tested when I went to the local urgent care center with a yeast infection). So I kept insisting to my doctor that I be tested for diabetes every year, though my fasting blood glucose numbers were in the 90s and he would tell me not to worry. Finally I did have a high fasting blood glucose test result and my doctor told me I had diabetes. He told me to lose weight by eating less and suggested I start testing 3 or 4 times a week at different times. He said I would need medication if my numbers kept getting worse.

I was in shock for a few days and then started looking for information on the internet. I quickly learned of Gretchen Becker’s excellent book: The First Year: Type 2 Diabetes, which helped me particularly with my feelings that the diabetes was my fault. I didn’t want to go on a diet because I had struggled for years to get out of a selfpunishing attitude towards food (I have some issues about that left over from childhood abuse).

I decided that rather than trying to lose weight, I would make my first goal to control my blood glucose. I came upon someone on the internet who used the line "My body, my science experiment," and I knew I had found the approach that would work for me. I decided to use a set of goals I found on the Internet. I was convinced by the argument that the best way to avoid complications was to get blood glucose down into the normal range. My goals were A1c under 6, fasting blood glucose under 110, blood glucose one hour after eating under 140, bg two hours after eating under 120. (These recommendations are only for people who are not prone to hypos.)

These are much tighter goals than those recommended by the American Diabetes Association. The justification for such tight goals comes from studies of at what A1c level complication rates begin to rise–actually 5.5 for heart disease. To meet these goals I did not follow any standard diet, but rather tested 7 times a day (first thing in the morning and one and two hours after every meal) and adjusted my food choices according to the results. If my bg was higher than my goals, I didn’t eat that food again or ate it in smaller quantity the next time. I found I had to limit my diet to about 75-100 grams of carbohydrate a day. I try to use carbohydrates with lower glycemic index, but for me glycemic index doesn’t make that much difference, low g.i. carbohydrates still send my blood glucose high if I’m not careful about the total amount of carbohydrate I eat.

I didn’t count calories or restrict how much I ate, although obviously my choices were much restricted. If I was hungry I ate a snack, usually of nuts or cheese. What was amazing was how much less hungry I was. My blood glucose must have been going high after meals for years, and when it came back down a couple of hours later I felt very hungry. Controlling my blood glucose but not restricting how much I ate, I lost five pounds a month for six months. Despite the doctors who say "just lose weight," losing weight didn’t make my diabetes easier to control—I had to eat just as carefully to keep my bg under control.

I knew I would be doing this for the rest of my life, so I looked for ways not feel deprived. For example, as an occasional treat I can eat cheesecake for dessert, and it won’t send my bg high. I try to be careful about saturated fat but I have always had excellent cholesterol numbers (HDL higher than triglycerides in U.S. numbers), so I don’t worry too much. I’m clearly an atypical diabetic but all I get from the medical establishment is the assumption that all type 2 diabetics are the same.

One thing I discovered is that if I craved something that I thought would spike my bg, I could prevent the spike by going for a long walk. I began to think of exercise as a way of burning up the glucose my body was having trouble handling, and upped the intensity by walking more steep hills in my neighborhood. Then six months after diagnosis I tried running. I loved it, much to my surprise, but I started to have hip problems, so I switched to bicycling. Knowing that to help my bg it was important to exercise regularly, I bought a good bicycle and set myself a training goal—to ride a 60 mile organized ride four months later. I studied carefully how to fuel myself—at one point I took a 7 hour bike ride testing my bg every 30 minutes. I found I needed to eat more carbohydrates during but not after a long ride (that is unusual–most people do need to eat more after).

I did the 60 mile bike ride without pushing myself, so I got more ambitious. I rode a 100 mile organized ride two months after that, and then decided my next goal would be a sprint (short) triathlon about a year after I started biking. I’m currently (February) biking for at least an hour at least three times a week, swimming for over an hour in a masters workout twice a week, and running one and a half miles three times a week (building up very slowly to avoid joint problems). In seven months of more intense exercise I have lost another 25 pounds. Five pounds more and I won’t be overweight any more. My latest A1c was 5.4.

Diabetics like to quote the line that the best way to a long and healthy life is to be diagnosed with a chronic disease and take good care of it. I am healthier than I have been in years, more selfconfident, and having a lot of fun turning myself into an athlete. At the center of that for me are two things. One is the sense of control I get from treating my body as a science experiment and testing my bg to see the impact of what I eat (now usually just fasting and once after each meal). The other is the idea that it is possible to control my diabetes so well that I can postpone complications, hopefully indefinitely.

The medical establishment has been unsupportive of my approach. I’ve talked to diabetes educators at two different local hospitals. One told me that she had to teach the American Diabetes Association recommendations in order to get insurance reimbursement. The other claimed to be supportive of my approach, but kept insisting to me that complications were inevitable. (Nobody had done studies of complication rates in diabetics who kept their A1c under 6.) My new doctor was reluctant to prescribe me so many test strips, saying that sounded awfully compulsive. Her nurse kept asking weren’t my fingers sore (no). My doctor has become more supportive–she can’t argue with the results.

On Feb. 2, The Health Care Blog included a mention of the importance of: "making sure that diabetics and other chronically ill patients actually get the routine care and routine bullying that they require to stay healthier." The point is correct—many doctors don’t push regular monitoring and care of diabetics. I get an A1c every 3 months because I buy a home test—my doctor is happy with annual testing. But even at their best, doctors can only respond to routine changes on an every three month basis. I can do a lot more by adjusting my behavior according to my blood glucose several times a day. I realize that a lot of patients aren’t interested in being so proactive. But some, at least, are going to respond better to being offered control of their own health instead of bullying.

I’ve seen people who already have complications who respond to the very tight control approach, for example one person on the internet who says she has neuropathy pain whenever her bg goes about 140. But I think it is particularly valuable for people like me who got diagnosed before they had complications. Whether or not we succeed in putting off complications until we are 95 years old, we surely are putting them off for years and reducing our future health care costs. Yet many health plans refuse to pay for so many test strips. Doctors necessarily focus on sicker people, but it is discouraging not to get support. I haven’t been told yet that I don’t really have diabetes, but I’m expecting it. I do–it takes steady hard work in managing food and exercise to keep my bg in the normal range.

There aren’t any one-size fits all solutions for diabetes, even at a given stage. Any formal program has to push the recommendations of the American Diabetes Association, which are harmfully out of date in their goals and their blanket opposition to low carbohydrate diets. Research is mostly on medication. So the system ends up discouraging those people who might be able to take control of their diabetes and get healthy.

POLICY: Individual insurance market . . . . . still sucks

There’s a new CMWF study on the individual insurance market. I won’t belabor the point as I’ve done many times before. Less than 7% of Americans are in it, and just because I’m one of them is no real reason to point out that it’s a market that doesn’t work for anyone who needs it, and is somewhere between 30-50% more expensive than the group market.

The study makes those points and more.

The individual market currently is quite small, covering approximately 17 million nonelderly Americans, or about 6.7 percent of the population. This market historically has not worked well for many people seeking coverage, in particular for those who need coverage the most. Policies frequently have been unavailable to people with existing health conditions; premiums have been expensive and usually have risen faster than group insurance rates; and benefits have generally been far more limited than those in group policies.

And yet the current national policy is to drive everyone into it.

PHARMA/POLICY: Deja vu all over again at FDA. But so blatant and so soon! by Blunter

Blunter is back with more concerns about whether the FDA Is whitewashing away its problems. Chuck Grassley this morning probably agrees with him, considering that he yesterday accused the FDA of interfering with Canada Health’s decision over withdrawing Adderall for political purposes. Here’s Blunter with a review of some of the details of the Leavitt confirmation that didn’t make it into the mainstream press:

In an earlier post on your site I characterized the Institute of Medicine study of drug safety issues as just a familiar CYA tactic, full of sound and fury but signifying nothing. You will recall the IOM study was quickly arranged by the FDA Topside in response to its whistleblowers, and widespread disgust just about everywhere. To quote a passage from that post:

FDA seeks an analysis and report by the National Academy of Science or other prestigious group as a "CYA" tactic. There are lots of similar reports lying around comatose from past misadventures. However, the tactic permits FDA and other Administration folks to say it is inappropriate to discuss specifics of the latest debacle(s) before receipt of the blue ribbon report. Hence, we have FDA on autopilot until the dust and fervor clears and a new executive crew gets in that can say that "it wasn’t on our watch."

Less than a month has passed. Lo and behold,the newly-minted HHS Sec Leavitt must have read the blog. In a written response to a Senate Finance Committee question about moving on FDA safety reform now–and I am not making this up–Leavitt "stressed his desire to wait until the Institute of Medicine completes a review of drug safety regulation in the U.S. before proposing any major overhaul". Trade press reports say that Leavitt "repeatedly cited his desire to wait for the outcome of IoM review" in response to as series of questions from [Senator] Grassley [Chmn of the Senate Finance Cmte] about alternative models for drug regulation. (Ed’s note–I have the confirming transcript but it’s not easily available on the web).

Is it any wonder that the White House is reported to be continuing its search for a new FDA Commissioner? Let’s hope that look is outside the confines of physicians and scientists and considers seasoned managers, perhaps with an MBA or a record of success in other large, technical enterprises. The new head needs to delve into management as well as legal reforms to rectify the incompetence of the present "team" and not merely deflect the heat from the current topsiders and their shortcomings.

POLITICS: Do you remember Social Security on the campaign trail?

No you probably don’t.  And this is why.

While Social Security reform/privitization/dismantlement has become the biggest policy issue of the 2nd term, now that the word is out and people understand what the Administration’s goal is, the impact is hitting the President’s poll numbers hard.:

"Adults were evenly divided on Bush’s job performance in January, but now 54 percent disapprove and 45 percent approve. The number who think the country is headed down the wrong track increased from 51 percent to 58 percent in the past month."

Of course the real conspiracy theorists amongst us might have felt that they knew messing with social security was always going to be very tough, but that raising the issue, particularly with the vast shortfall it would leave in the budget, would allow or even force Congress to be more active in cutting other areas.

Or it might be just that there are enough honest conservatives left who cannot countenace a Medicare bill that busts the budget so badly. It’s a pity that there don’t seem to be enough as perturbed about the huge and unmentioned scandal of war profiteering, even as Bush asks for another $80bn a year for Iraq’s reconstruction–an amount that could eliminate uninsurance here at home.

POLICY: Harris finds that the nation’s health leaders are mostly out of ideas

Harris Interactive is out with a survey of the people attending a recent health care conference in DC which was attended by a who’s who of health care notables. Unsurprisingly, there don’t seem to be too many new ideas.

Forty percent of respondents believe a combination of IT, practice guidelines and patient safety measures is both an effective and desirable way of containing health care costs. Furthermore, 27 percent named disease management programs as the second most effective way to better manage costs.

When asked about the most significant opportunities that their organization can pursue during the next two years, the results again underscore the growing importance of IT in health care:

  • Forty-eight percent (48%) name greater emphasis on data-driven clinical care (including evidence-based medicine and advanced care management programs).
  • Thirty-one percent (31%) cite the development of portable, shared electronic health records.
  • Twenty-nine percent (29%) identify increasing prevalence of pay-for-performance initiatives.

With regard to the adoption of electronic medical records (EMRs), more than two-thirds (68%) of those respondents who work for hospitals, physician practices or health insurers say their organization has increased or accelerated their investments in clinical IT and EMRs and an additional 15 percent plan to make new investments soon. However, only one-third of them say they are working with other local health organizations on these initiatives.

Conversely, 38 percent say slow adoption of IT poses the most serious threat to the health care industry, closely followed by rising medical costs (37%) and the increasing number of uninsured/or under-insured (34%).

Interestingly, support for universal health insurance is relatively strong, with 49 percent of respondents in favor and 37percent opposed. However, 94 percent say such coverage is either highly unlikely or somewhat unlikely to happen during the next five years.

So we can all sing Kum-Ba-Ya over health information technology while appreciating that the problems of getting this stuff communicated between organizations are barely understood, let alone overcome. And that the disease management programs that the core of "data-driven care" are also in their infancy.

Oh and there seems to be no hope for the uninsured, and less than half of the crowd even cares.

PHARMA: More guidance from the top of big pharma

I was more than a little cynical about a speech from Fred Hassan of Schering a while back in which he suggested that everyone should put more money into their retirement accounts so that he could have more money in his. One would have thought that, with their stock prices tumbling, many of their products being pulled from the market and the public’s trust in their products and performance in dissarray, the CEOs of big pharma would be looking for a conciliatory approach. Instead here’s Eli Lilly CEO Sidney Taurel’s world view:

The nation’s health care system is ‘unhealthy to the core’ and soon will move from being chronically to critically ill if no changes are made. The principles of competition…… have become deformed in the health care field……Patients don’t see the true costs of health care because the government, their employers or insurance companies appear to be paying for them. Costs also are higher than they should be, Taurel believes, because the system is overregulated. "The free market hasn’t failed in the U.S.," Taurel will say. "It’s never been given a chance to work."

At least we agree on that last point. Basically Taurel says that he wants an unregulated system in which the consumer pays for everything out of pocket, and no doctor (or perhaps pharma company) is liable for anything they ever do. Funny that he didn’t seem to mention doing away with patent protection, but perhaps that’s not regulation in Indiana. Nor did he mention the teeny fact about how much money his company is going to make now that Medicare will be paying out for their products. Perhaps they just don’t know how their companies make money, although given the amount of money they spend on lobbying and corrupting PBMs and health plans, I suspect they do. Then it starts getting really funny.

Not every proposal would help the drug industry — at least not in the short term, Taurel says. Drug companies will feel as much pressure as the rest of the health care industry to cut costs. But Taurel says drug companies are better prepared to compete in that environment because they’re already feeling consumer pressure over drug prices and are trying to respond.

By putting up drug prices 5-10% since the election. That is a response, I suppose. But then comes the clincher:

"I’d much rather take my chances in a true, transparent, free-market system ruled by consumer choice than in a command and control system, driven by the winds of politics," Taurel says.

Now I’m rolling on the floor laughing my ass off. Pharma has made all its money in the last decade because of the increase in mostly private third party payment. Consumer payments went from being over 50% of all pharma spending in 1990 to less 32% in 2000. And pharma will make all its money in the next decade because of the increase in government third party payment. Payment that come courtesy of the Medicare Modernization Act that they bought and paid for! If you want to talk about the vagaries of politics consider that the director of the OMB and now new governor of Indiana is Mitch Daniels. What did he do before he went to DC? He worked for Tuarel at Lilly! The winds of politics are fine if you control the wind tunnel!

While I’m sitting here with my mouth gaping about the entire concept of this level of self-serving propaganda, The Industry Veteran has a rational explanation for the whole thing:

I suspect the Big Pharma CEOs are using some fairly simple mass communication principles beneath all their health care "reform" speeches. First, these braying donkeys command a forum. It’s amazing that the public immediately recognizes the mental vacuum accompanying the only other groups that attract such immediate media attention: Hollywood celebrities and professional athletes. CEOs of the top 500 companies maintain even greater access and control, but the public ignores their baldfaced self-interest and typical lack of expertise on subjects where they are venting blatant prejudices. At least there is the fascination of a novelty act in watching a bimbo starlet speak about wildlife conservation or dispossessed farmers. Our response to that phenomenon resembles watching a dog walk on its hind legs or turn the pages of a book with its left paw; we don’t expect it to be done well, as Samuel Johnson said, but feel a sense of patronizing amusement that it’s done at all. No such amusement accompanies a CEO’s pronouncements on public policy issues. As public spectacle it relies more on arousing latent, mass sadism, similar to the process of selecting a subject from the crowd for ritual slaying. At any rate, these thugs speak out on policy issues because they can and because they feel they can influence the outcome in their favor.

Secondly, the Taurels, Hassans, McKinnells, Garniers and McKillops have started to broadcast their plutocratic preferences more widely within the last few years because they are slipstreaming behind George Bush’s strategy of promoting the Big Lie. Not many years ago a person would have been considered delusional after publicly announcing that individuals can more effectively provide insurance safety nets for their retirements than the Social Security system. Custodians of public safety would really have called for the thorazine and restraints if the same person also proclaimed that unconscionable tax breaks for the wealthy make the entire country more productive. When Barry Goldwater made similar assertions in 1964, a number of psychiatrists questioned his emotional competence to serve as president. In past years good burghers might have even stormed the White House/Frankenstein laboratory with flaming pickets if its self-same occupant also started a preemptive war using entirely phony reasons. Alas George W. Bush faced neither angry mobs nor a padded room. Instead thoughtful imbeciles pondered whether the Almighty transmitted His unseen wisdom to the W more or less accurately than a contradictory message He sent to Pat Robertson. So in a society that now constitutes Stanley Milgram‘s laboratory writ large, by virtue of its blind obedience to authority, Big Pharma’s capi di regime figure they might as well trot out their avuncular acts. Why settle for one sucker a minute when a simplified message, repeated frequently in the mass media, can create millions?
As a third reason for this pathetic roadshow, the Big Pharma CEOs would not agree with your assumption that the public despises them. Improbable as it may seem, their batallions of sycophants and courtiers successfully insulate them from reality. As a result of such fantasyworld thinking, J.P. Garnier demanded that GlaxoSmithKline’s board double his salary despite the company’s abject failure at drug development under his leadership. Similarly, AstraZeneca’s Tom McKillop asserted his demand for one million pounds added yearly compensation, despite failures such as Exanta, Crestor and Iressa that substantially lowered share prices. I could continue at monograph length along such lines. Suffice it to say that Pharma’s CEOs do not accept public perceptions of their villainy. They actually think of themselves as benevolent, pragmatic, shrewd businessmen who are wrongly villified by a sensationalist press and political opportunists that seek scapegoats for an over-regulated, unworkable system. To change public perceptions, they have adopted Big Tobacco’s PR strategy. In 2004 Astrazeneca actually hired as its VP for US public affairs a fellow who spent his previous 12 years working for Philip Morris, now called The Altria Group. Under his direction their PR posture has been one of swift, hardball responses and preemptive attacks upon critics such as Public Citizen and Marcia Angell. In the UK, meanwhile, Astrazeneca arranged for The Scotsman to run a puff piece on Tom McKillop that makes him appear more a combination of Albert Schweitzer and Johnny Carson than the Celtic barbarian he is.
So there you have it. The heads of Big Pharma have the forum, they want to push the Big Lie, they actually think they’re nice guys, and they’ll use every dirty trick to shove that idea down our throats and make us believe it.

It all reminds me a little of when Nicolae Ceausescu was dictator of Rumania and his thugs would arrange cheering crowds and full shops on the streets when he drove around Bucharest. One day he flew back from a foreign trip early and they didn’t know he was coming. He was amazed to see lines of pissed-off people queueing outside empty shops. Of course, it didn’t stop him from ending up against the wall with an over-abundance of volunteers for his firing squad.

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