Health Tech

ATA’s CEO Ann Mond Johnson Takes on the “Telehealth Cliff”


The BIG takeaway from ATA’s Annual Meeting is best bottom-lined by ATA’s big boss, CEO Ann Mond Johnson, in this interview: “From an overall perspective, we just don’t want to go over that ‘telehealth cliff.’”

ATA, the re-branded American Telemedicine Association, has not only evolved along with virtual care through the pandemic, but has also been critical in redefining telehealth as modality for healthcare and re-framing access to it as a bipartisan issue that everyone in DC can get behind.

Ann talks through the high-level changes she’s witnessed for telehealth adoption over the past two years and gives us her predictions for what’s going to happen next – particularly when it comes to the business of virtual care, consumer demand, and, most importantly, regulations and reimbursement. Lots happening thanks to ATA’s new affiliated trade organization, ATA Action, which is lobbying to ensure that the waivers that enabled the acceleration of telehealth during the Covid-19 public health emergency become permanent. The time is NOW for health tech co’s to get involved! Tune in to find out how.

1 reply »

  1. Great read, thanks for sharing! Ann Mond Johnson’s insights on the telehealth cliff are spot on. The rapid adoption of telehealth during the pandemic was indeed remarkable, but sustaining its growth and overcoming the challenges ahead requires strategic planning and collaboration. It’s crucial for policymakers, healthcare organizations, and technology providers to work together to address reimbursement issues, expand broadband access, and ensure equitable access to care. Exciting times ahead for telehealth, and I’m optimistic about its future impact on healthcare delivery. Keep up the great work!