By Bianca Grogan

Jeff Goldsmith, President, Health Futures, Inc., gave a keynote address at the Health 2.0 Fall Conference in San Francisco, CA on October 7-8, 2010. Since the 1970s he’s worked in academia, in government, advised virtually every major health care delivery, insurance and supplier organization, been a national advisor to Ernst & Young, and is on the Board of Health Affairs. On the main stage Jeff spoke about transforming our health care system and the problems and challenges that we face.