Steve Krein talks OrganizedWisdom

And in the “stuff I should have posted a few weeks back” file, here’s my interview with Steven Krein, CEO of OrganizedWisdom. Steve (with Unity Stoakes) runs one of the more interesting companies in the online health search and content space. OrganizedWisdom uses actual humans to direct people looking for very specific information to the best content–via their core offering the WisdomCard. As you might imagine that’s harder said than done, so following me teasing Steve a little about him not being at the most recent Health 2.0 Conference (the first and hopefully last they’ve missed), I got him to talk about and show the new WisdomCards and the Expert Health Graph. It’s well worth watching and Steve also gets to hint about some forthcoming news about expanding the presence of WisdomCards much deeper into the health care experience.

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