One of the more interesting surveys about health care in recent years has been the Edelman Health Engagement Barometer (HEB) first done in 2008 when I was tangentially involved—I wasn’t involved this year). Recently Edelman the global communications giant has redone the survey and it really pushed the boat out this year—doing the survey in 11 countries with a big oversample in the US.
A week or so ago I grabbed a few minutes with Nancy Turett who runs Edelman’s global health practice to get the overview of the new Health Engagement Barometer.
You can also hear more about all of this on Tuesday May 25 at 11 am EST when Nancy and a gang including the ever wonderful Jane Sarasohn-Kahn will be talking more about the HEB. You can get an invite to that by emailing hilary.teeter@edelman.com
Categories: Matthew Holt
