Everyone’s favorite naysayer Dmitriy Kruglyak is getting very self-satisfied this morning about the failure of Revolution Health to change the world in three years. Normally, I leave Dmitriy’s bizarre wofflings alone, but because he’s directly "pointed the finger" at me and by extension at my partner Indu Subaiya, it’s time to respond.
While there may be a demise in Steve Case’s investment, Dmitriy proves yet again that his background as a software geek with no background in understanding the health care system — and his professional jealousy as the creator of a failed conference about blogging — gets in the way of his limited analytical skills of what he claims I’ve been saying about Health 2.0.
Yes, Indu Subaiya and I founded the Health 2.0 Conference to focus on the use of new participatory software tools in health care. Had Dmitriy paid attention when he attended the conference in 2007 he would have noticed that the audience was asked, what would be the future of the search, social networking, & consumer tools that made up Health 2.0? The response was that 70% felt that these tools would be adopted by mainstream health care companies, rather than become a standalone industry. Which was exactly what I have been saying all along.
Had he paid attention at the end of the dotcom boom and bust he
would have noticed that with the exception of Amazon, E-Bay, Yahoo, and
a few other media business, by far the most impactful adoption of
Internet tools was by mainstream companies, which spent the next five
years changing how they ran their businesses and connected with their
customers. Has Dmitriy not bought an airline ticket or checked his bank
account in the last ten years? While the Pets.com & Webvan bust was
going on, the proportion of Americans (and everyone else) going online
and using Web tools for information and commerce continued to grow
Had Dmitriy been paying attention, he would have noticed that the
proportion of online Americans (and others) using the Internet for
social media/Web 2.0/Health 2.0 purposes has gone from virtually none 3
years ago to over 60% today.
If, as seems unlikely, Dmitriy pays attention in the future, he’ll
see a similar adoption of tools that make up Health 2.0 by all players
in health care, including those which have no interest in profit like
the VA, and the UK national health service, as well as by major
American for-profit health plans and providers. Some media companies
that emerged during this latest wave may or may not survive the coming
consolidation, but if Dmitriy was paying attention this week he’s have
noticed ComScore’s report that visits to health care properties are up
over 20% year on year.
As I have been saying all along, Health 2.0 is about a participatory
change in how consumers/patients/citizens relate to each other, and to
the health care system using new technologies. It’s not just about
anyone including Steve Case trying to get rich without doing anything
worthwhile. Because Dmitriy’s conference wasn’t a success doesn’t mean
that blogging is not important. But because the Health 2.0 Conference has
been a success does not mean it has been hyping the creation of a
standalone industry in which every new venture would be successful.
But then again this analysis would require that Dmitriy pay
attention to large underlying phenomena, not just get overexcited about
Steve Case losing a few bucks.
Categories: Matthew Holt