Monday’s announcement that Sermo, the social
networking site for doctors, is teaming up with Pfizer has left the company one
of the most-talked about tech startups in the country. In this clip from
September’s Health 2.0 conference, Sermo CEO Daniel Palestrant introduces his
company’s business model and walks viewers on a guided tour through the Sermo
web site , talking about the reasons "the wisdom of crowds" promises
to be a potent force in medicine.