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TECH: Baffling press releases #397

This is why no one understands technology. I’ve interviewed the CEO of Click4Care Dave Blauer a while back and he managed to explain his business well enough. But honestly–read this press release and try to figure out who between these three software companies is doing what to whom!

CareGuide Selects HealthEdge for Next Generation Integrated Health Management Solution

HealthEdges HealthRules Provides Care/Disease Management Innovator Unprecedented Agility

BURLINGTON, Mass.–(BUSINESS WIRE)–HealthEdge, a pioneering healthcare software company, today announced that CareGuide, a leading innovator in population health management services, has purchased HealthRules. HealthRules is HealthEdges revolutionary platform for health payors designed to deliver unprecedented levels of flexibility, scalability and ease-of-use in lowering costs while delivering better-quality, more-personalized healthcare.

CareGuide will use the entire HealthRules suite, including HealthRules Payor and HealthRules CareManager, powered by Click4Care. CareManager is an intuitive medical management application that supports the entire care continuum by providing care managers with a patient-centric data repository to help them manage member populations more efficiently.

CareGuide is directly focused on building a model for health management that will allow our customers to provide for their members the kind of smart, integrated and personalized care they deserve, and set the standard for the next generation of disease and care management services, said Chris E. Paterson, president and chief executive officer of CareGuide. HealthEdge shares our vision for bringing 21st century technology and business practices to a healthcare system that is, in many ways, bogged down in decades-old approaches to managing care. Together, we will demonstrate that the future has already arrived for health plans that are ready to seize the initiative and start providing the kind of services that will be tomorrows norm.

CareGuide will implement HealthRules enterprise-wide on an application service provider (ASP) basis and will deploy the complete HealthRules suite, supporting a wide range of critical functions, including claims processing, care management, business intelligence, benefit design and provider contract management.

At HealthEdge, our mission is to bring an innovative, best-of-breed approach to care and benefit management and help payors deliver better quality care while effectively reducing costs, said Rob Gillette, chief executive officer of HealthEdge. The CareGuide relationship is exciting for us because we share a common vision and are eager to work together to bring innovation to the forefront of the healthcare system. Using HealthRules, CareGuide will be able to operate with a level of agility and flexibility the industry has never seen, allowing it to continue to raise the bar for care and disease management.

HealthRules is a multi-module platform designed to allow flexible and scalable administration of health plan operations, from care management to analytics to contract and claims management. Based on a service-oriented architecture (SOA) that provides unprecedented levels of automation and seamless transactions between payors and their provider and member constituencies, HealthRules is the result of a six-year, $100 million state-of-the-art development effort. The platform offers a unique combination of enterprise-class scalability and reliability with the flexibility and functionality to support payors of all sizes as they deploy new business models in the increasingly consumer-driven healthcare industry. The system fully integrates care and disease management, benefit and provider contract design, and claims processing, enabling payors to meet the widest range of market requirements.

I hope you got that because I sure as heck didn’t. And they wonder why health care companies don’t understand what their products (or is it services) do!

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6 replies »

  1. Damn, damn, damn!! I got it wrong (and just after calling someone an ignorant windbag on another thread). I have no clue nor do I care. Maybe what the poor analyst should do is sit back and see whether her boss accepts the salesperson’s invitation to golf before opening his/her mouth.

  2. eliottg, in that case what is the “powered by Click4care” bit? I think that HealthEdge is going to supply HealthRules’d product on an ASP basis..leading me to guess that HealthRules usually sells it direct to clients. But then I know that Click4care also sells its stuff to clients, and it apparently is supplying the stuff the HealthEdge is selling to CareGuide, which it’s then supplying as a service to who knows whom.
    My overall point is that if it’s that opaque how the hell is some poor analyst buried in a health plan going to figure out what s/he’s supposed to tell her boss about the options available.

  3. Pretty horrible and both Matt and Tom failed to understand the basics.
    First, I’m pretty sure there are only 2 sotware companies involved. HealthEdge and CareGuide. Secondly, there are two products and no M&A involved – HealthRules(TM) by HealthEdge and CareManager(TM) by CareGuide. Thirdly, the two companies have announced that CareGuide will purchase/license the HealthRules product incorporating it into their product CareManager. The rest is just fluff.

  4. More likely, no professional writer was involved. Why pay one when obviously anyone can type? They should go get real jobs.
    Yah.

  5. > I hope you got that because I sure as heck didn’t.
    This has got to be the worst press-release I have ever read. They deserve to have it printed verbatim in every glossy trade magazine they send it to.
    It has two basic problems: it was written by committee, and the writers are trying to make it do triple duty: announce an M&A business transaction, get all the obligatory healthcare business drivel into print, and demonstrate the modernity of their system by buzzing about all the software -ilities that everyone thinks he must have, but can’t admit he doesn’t really understand.
    The lead paragraph notwithstanding, I am sure they have a very nice and capable copywriter who really is better than this — she was probably micro-managed to death by clueless nodes in the matrix who thought they should hire a professional copywriter but can’t stand to let her do her job lest their own departments are not somehow acknowledged in every communique. And she hasn’t learned how to say “no”. They probably don’t treat their engineers any better. I think therefore that I would avoid the product; not even $100M can overcome meddling like this.
    Rats! I’m having fun again.
    t