PHARMA: Jim Edwards is very smart

Brandweek’s Jim Edwards is very smart and sees through the industry BS very well—almost at a Venessa Furhman level. He probably should be plying his trade on a bigger stage given the rubbish that the science/business reporters of certain national dailies have been writing about health care lately.

His latest is one called, Drug Companies Won’t Sell Sales Reps Short. Jim notices that despite all the pundits (me included) thinking that pharmacos will have to rationalize their sales forces, they haven’t actually done so yet, and don’t appear very keen to do so.

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I think it is happening, but very very quietly.
It’s being done under “euphamisms” such as “performance and quality improvement programs” etc.
Check out CafePharma to see which field forces are bleating.