CONSUMERS: Jessie Gruman on hammers and nails

Shorter Jess Gruman (Center for Advancement of Health):

Information therapy only works when the information is relevant to the exact individual and their exact culture — and patients vary tremendously in how they need to have that information conveyed to them, and their ability to deal with information and reality! So you guys (the information therapy crowd) have got your work out out for you!! If you think information therapy is a hammer, then not everyone is a nail.