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PHARMA: Viagra wild thing ad no-noed

The Viagra "wild thing" ad was adjudged by the FDA to be too hot for prime time (or something) and has now been pulled. Over at Pharma-Mkting list serv John Mack notes:

The FDA pulled the ads because they crossed the line for "reminder ads" – a line that will now be a precedent for judging other reminder ads. But just where is that line? Why don’t the Levitra and Cialis ads also cross that line? If, as mentioned in the WSJ, a woman wearing a man’s loose dress shirt is advertising short-hand for a woman who recently has had sex, why didn’t FDA pull the Levritra ads? Eye of the beholder…

…which gives me the chance to show this great Boondocks cartoon about the first Levitra ads, with the guy throwing the football through the tire (get it? get it??)

Livongo’s Post Ad Banner 728*90

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