(…and I don’t mean because of too many espressos)
Pew reports that poorer Californians use the Internet at high rates. For households with less than $30,000 in annual income 45% of Californians have Internet access versus 36% nationally, and of those, 83% have searched for online health info versus 77% nationally. This gives backing to some private data I have from Harris that indicates that poorer Americans who have Internet access are substituting looking online for physician visits.
If you have an online strategy you might think about what you can do for this underserved group.