TECHNOLOGY: Physicians like the Internet, eventually

In the old days (well, 1997), there were many reports about physicians annoyed with patients coming to their office with reams of paper printed out off the Internet and asking, for example, if rolling in moose dung reduced blood pressure, just like it said on the Acme Chinese Medicine web site. Although the physician disdain with their patients being "Internet positive" was always overstated, I’m a little surprised to read in Modern Physician that most physicians say Internet improves patient encounters.  The report, from advertising agency Accel Healthcare Communications, is available here and, besides the patient stuff, has lots of other insights into physician Internet use with CME, their participation in market research, and their relationship with pharma reps. Beware though that the sample size is a little small.

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