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Adding layers to Health 2.0

Jen McCabe Gorman drew a picture at HealthCampDC last that I really liked. Luckily, I found this image of her Medicine 2.0 presentation, so nobody has to decipher my sketch.

The one difference is that, on Friday, Jen pointed out that the outer square ("content") is Health 1.0 and Health 2.0 begins with the "community" square. After reading her research paper, I now understand that the next inner square is Health 3.0, or content + community + commerce and the final, innermost square is Health 4.0, which would add coherence to the equation. Health 4.0 in this model is the "evolutionary stage connect[ing] the real world of brick-and-mortar systems with the virtual world of online services."

The paper is well worth a read, whether you agree with this model or not. I’m going to have to think about the following points, for example:

Another weakness of current Health 2.0 initiatives is the tendency of communities to attract similar people. Many focus on connecting "like-minds," relatively homogeneous groups such as patients with the same diagnosis or physicians in the same subspecialty. Similar groups then generate very similar content. Users become settled and ‘comfortable’ and thus less inclined to venture out and advocate for other consumer groups and sytemic change.

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When is the same spending more spending?

When it’s routed through the government because their spending is done with mythically different dollars than private spending. Or at least it is in the bizzaro world of free-marketeer policy analysts. Let me explain…

A couple of weeks back a small consulting firm working for McCain sent me an article written by University of Minnesota economist Roger Feldman about the cost of Obama’s health plan. They were complaining that I hadn’t featured their analysis. So I read the report which suggested that the Obama plan would cause $450 billion in health spending. Bear in mind, Obama suggests that it’ll cost $65 billion, so this is quite some stretch.

I was going to write a long, learned article about this, but instead I’ll just show you the email back & forth.

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Around the Web in 60 Seconds (Or Less)

The majority of ER patients leave confused and with unanswered questions, which can contribute to medication errors and return visits, the New York Times reports. And the study published in the Annals of Emergency Medicine was among English speakers! Imagine the confusion among those with limited or no English.

Illinois is debating its certificate of need laws, following a decision by the US Department of Justice and Federal Trade Commission that it hampers competition and weakens the market’s ability to contain costs, the Chicago Tribune reports. The Illinois Hospital Association president defended the law: "The state has a legitimate interest … in preventing the proliferation
of profit-seeking enterprises that seek to cherry-pick well-paying
patients or those who have good insurance coverage, leaving
full-service community hospitals to provide vitally needed but
money-losing services, such as emergency and trauma care and care for
the uninsured, that are poorly reimbursed or not reimbursed at all."

Pennsylvania politics over medical malpractice insurance subsidies threaten the existence of the state agency that monitors hospital finances, occupancy, procedures and infection rates, the Pittsburgh Tribune-Review reports.

Health Affairs has critiques of McCain and Obama’s health plans, along with a proposed comprimise by Wharton professor Mark Pauly.

Golden Rule Founder dies

It is not seemly to speak ill of the dead so this is all you’ll hear from me about the passing of Patrick Rooney, founder of Golden Rule. An obituary is here.

Health 2.0–time to make a move

The Health 2.0 Conference is a scant 5 & 1/2 weeks away, and as of Monday midnight on the west coast the rate for attending goes up $300 to the full rack rate. So please visit www.health2con.com and get your pass today.

The health search future

Over the past couple of weeks, the eHealth world learned that RevolutionHealth engaged Morgan Stanley, the investment bank, to help assess the company’s ‘alternatives.’ The early talk was to raise capital, but the tenor seems to have switched to sales or merging. One talked-about suitor for Steve Case’s start-up is Everyday Health.

This news comes on the heels of a new comScore report that reports 21% growth in the "health information" site category, from 57 million visitors in July 2007 to 69 million in July 2008.

The No. 1 in health search portals continues to be WebMD, which grew by 3 percent year on year. WebMD was also top in display ads versus other health sites. WebMD had 290 million display ad views in July 2008.

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The problem with astroturf

….is that sometimes real weeds might sneak in and mess up the nice green carpeting you’re laying down.

To wit, here’s an exchange between an SEIU member and AHIP President Karen Ignagni at the AHIP astroturf meeting in Ohio. When asked why Wellpoint’s CEO is still talking about profitability (and going off message to the political world when going on message to Wall Street), Ignagni starts off about “No Margin, No Mission”. 

Err … Karen, that’s the line used by non-profits that (theoretically) have a mission to do some social good. The mission of investor-owned companies like Wellpoint, Healthnet, Aetna, United, et al is to make a profit. Your opponents can show you lots of “insurance companies” that do a pretty good job (or at least as good as your members and usually better) and don’t make a profit. Hint: one’s called Medicare, another is the VA.

And at another astroturf forum a different AHIP spokesman also showed a lack of comprehension of basic economics when he apparently said that it is necessary for the insurance industry to make profits to cover costs. Err no, you have  to cover your costs to cover your costs — profit is on top of that!

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What’s on the horizon of Medicine 2.0

Travel and deadlines got in the way of me posting about the second day of the recent  Medicine 2.0 Congress in Toronto, but I saved my notes.

Something super-cool I saw there: Medting.com, a "global" repository of medical images, developed in Spain and soon to branch out to the U.S. Is it another YouTube for medicine? Not exactly. Miguel Cabrer, president of the company, sees it as more like a Snomed for multimedia.

In Canada, they’re getting interactive with physicians.

Late last month, the Canadian Medical Association launched a social networking portal called Asklepios—named after the Greek god of medicine—on its site. Access is limited to physicians, but CMA online content director Pat Rich says it’s partially in response to doctors who bemoan the demise of the staff lounge.

In the spirit of Facebook and MySpace, it is more than just a professional site; physicians can use Asklepios for blogging, discussing hobbies, posting photos and even, theoretically, dating.

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Has Steve Poizner gone soft?

California’s de facto health insurance commissioner Lisa Girion reports on California’s actual Insurance Commissioner Steve Poizner’s agreement with Healthnet. After all that fuss, the deal is that Healthnet pays $14m in canceled medical bills, reinstates around 1,000 canceled policy-holders and pays a $3.6m fine. Poizner agreed to this despite all his tough words of not too long ago.

How is it that the punishment fine is less than the cost of the offense? So let me see. Don’t pay $14m in medical bills you’d agreed to insure, and either get away with it, or run the slight risk of not getting away with it and pay $18m several years later. That’s a deal any self-respecting egregious booty capitalist would take. And let’s face it being one of those is a requirement of the job to run a health plan these days.

Of course, the separate $9m fine Healthnet has already seen in one case alone—handed down by an arbitrator whose decisions cannot be overturned later—gives a clue to what the real damages will be in the courts should these cases get there.

So no wonder Shernoff and the trail lawyers are pissed that this settlement may undercut their case. And why has Poizner rolled over?

UPDATE: Darrel Ng, Press Secretary at the CA Department of Insurance is working late on Friday and responded to this post "One of the highlights of the settlement is that by accepting the payments and health insurance, patients do not have to forgo future litigation. So while I know critics have made the assertion that their case may be undercut, I’m not sure why they would believe that’s the case." Darrel didn’t explain why the fine for one case in arbitration was three times the fine for 1,000 cases from the DOI.

Perils of Pay for Performance

Dr. Sandeep Jauhar wrote an essay this week in the New York Times about the perils of pay-for-performance (P4P). Specifically, Dr. Jauhar discusses how P4P may have unintended consequences and create perverse incentives due to poorly designed performance measures. The point is well taken, but it’s important not to confuse the merits of P4P with the measurement issues that exist.

With respect to the latter, back in my days as Director of Measure Development for the National Committee for Quality Assurance (NCQA), I co-authored a paper with Partners’ cardiologist Tom Lee, Jim Cleeman from NHLBI, and others working with us at NCQA on the development of new HEDIS cholesterol management performance measures. In the JAMA article, “Clinical Goals and Performance Measures for Cholesterol Management in Secondary Prevention of Coronary Heart Disease,” we tried (among other things) to communicate the difference between quality improvement measures and comparative performance measures.

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