Telehealth – which lets patients see a doctor immediately, anytime, anywhere – shows no signs of slowing. We are seeing this cross-industry, as more health plans make telehealth a benefit to members, and hospitals fold these services into new or expanded offerings for patients. Consumer-facing products are also on the rise. Patients can download an app and in minutes, have a FaceTime-like visit with a doctor for faster, more convenient care.
It was great then to see this week that the Office of the National Coordinator for Health IT (ONC) is picking up telehealth as a new focus – by issuing guidance for consumer companies in the design and delivery of these technologies. The problem is ONC issued guidance without learning first how telehealth is actually being used in the industry today, leading to some basic… let’s just call them “misunderstandings.”







