Although egg freezing was only approved for general use six years ago, the business is fertile ground for disruption according to Jen Lannon, co-founder of website Freeze.Health.
Jen and her co-founder, Sidonia Swarm, started the site when, through their own consumer research, they found that egg freezing could cost anywhere from $4,000 to $18,000 — at clinics in the same market!
Now that ‘social egg freezing’ is a thing among Millennial women who want to delay motherhood, Freeze.Health hopes to become the go-to resource for price shopping, medical information on the process, and details on the patient experience. Believe it or not, but women rallying around #NoBabiesNow don’t exactly feel like they belong at fertility clinics with so many baby pictures on the walls.
Get a glimpse of the future of healthcare by meeting the people who are going to change it. Find more WTF Health interviews here or check out www.wtf.health.
