Maybe you saw the article: “Health 2.0 Helps, But Personal Contact Remains Top Weight Loss Strategy.”
OK. I made up the headline. But the information comes from an article that provides food for thought for those of us who speak, blog and otherwise evangelize about the good things the Internet is bringing to
health care. Here’s one question to start with: is there a different ethical obligation for those promoting the efficacy of an online health intervention than for those promoting a site to help you find a great
4 in 5 moms go online at least once a month, according to My Mommy’s Online. The report is based on 2007 data from Simmons Consumer Research Survey published by eMarketer.
"Being a parent makes going online almost a necessity," according to eMarketer.
40% of all women who go online in the US are mothers with kids under 18. There are 35 million of them (including me).
Intriguingly, virtually all women who are pregnant (94%) use the Internet, and half of the mothers surveyed use the Internet more since having a child.
What do Moms do online?
94% visit portals
88% visit retailers
74% go for news and information
70% go for conversation.
BabyCenter found that 68% of moms regularly make purchases online. This makes sense: moms are busy people, shopping online is convenient and substitutes trips to the store.
Speaking of BabyCenter, it was arguably the most heavily shopped site in 2007 according to comScore (even though it is categorized the site as a media site).
In any case, BabyCenter reaches 78% of pregnant women and mothers of kids up to 24 months in the U.S.
The site also maintains a 60,000-mom panel for market research which is a rich mine for finding out What Moms Want. Since mothers are primary caregivers in the household, this is an important site for health.
Craig Stoltz is a web consultant working in the health 2.0 space. He has previously served as health editor for the Washington Post and editorial director of Revolution Health. He blogs at Web 2.0 … Oh really?
The web metrics firm comScore has published a tally of of how many online videos were viewed during the month of December. That number is 10 billion. That’s “b,” as in “freakin’ billion.”
Like Mike Huckabee, I didn’t major in math. But as a journalist I do have an Associate’s Degree in Rat Sniffing. And I smell a big one.
By my primitive calculations, if comScore’s stats are correct, during the month of December 2007 2,237 person-years were spent watching online video. (That’s assuming each of those 10 billion videos was watched for :30.)