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Tag: HIMSS15

Sumit Nagpal, Lumira, talks rebranding & more

Now that the technical reboot of THCB is well underway, I’m going to be running more interviews recorded at HIMSS (April 2015) on THCB. Next up is Sumit Nagpal, CEO of Lumira, which used to be Alere ACS and before that, for those of you with long memories, Wellogic. Beyond telling you what is up with the new name and rebranded company, Sumit has some interesting thoughts about the inter-operability trend. Incidentally, Sumit’s colleague Helen Figge will be at Health 2.0 Europe this week if you happen to be in the vicinity of (newly crowned La Liga Champions) Barcelona–Matthew Holt

The 3 S’s of Smartphone Shopping

Screen Shot 2015-04-16 at 10.00.20 AMWhat a difference a few years makes. It wasn’t long ago that healthcare CIOs declared they would never use smartphones for caregiver communication. Now, with smartphones proliferating throughout the nation’s hospitals as an effective clinical communication solution, many vendors are adding smartphone options to their product lines. If you’re attending HIMSS15 in Chicago this week, you will undoubtedly see traditional communication vendors touting the benefits of their brand-new smartphone offerings.

The good news: It’s fairly easy to build a smartphone app using current development technologies. The bad news: It’s not so easy to build a solid smartphone platform that’s reliable in the healthcare environment and scalable enterprise-wide.

While vendors may present their smartphone solutions as tried and true, many have only a portion of their advertised functionality deployed in a real healthcare environment. And many of those deployments are small, one-unit pilot projects that haven’t been tested site-wide. As you assess the mobile communication solutions presented at HIMSS, take the time to ask probing questions to determine which vendor, products and services are right for your facility.

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Make Your Organization a HIMSS15 Standout!

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Don’t get lost amongst the 1,200+ exhibitors that will be fighting for the attention of 38,000 or so health IT professionals at next spring’s HIMSS conference. Make sure your brand is top-of-mind before the attendees descend on Chicago April 12-16.

THCB  understands that exhibiting at HIMSS requires a significant financial and time commitment for participating vendors. Our goal is to help organizations maximize their marketing success by sharing their message with the 6,000 THCB readers who visit our site each day.

HIMSS exhibitors wishing to connect with our highly healthcare-centric audience are encouraged to take advantage of one of our HIMSS Specials.

Our sweet marketing packages include:

  • Unbeatable social media exposure on THCB and Twitter
  • Awesome THCB front page placement (logo, ad unit, guest blog post)
  • Networking access to THCB’s healthcare obsessed audience of 650,000 plus healthcare pros
  • Other slick advantages that will help you stand out during and after the event

A limited number of promotional opportunities remain. Contact Michelle Noteboom for details on  options and to reserve your spot.

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