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The Digital Health Update from Europe: Startups, Funding, Frontiers Health & More

BY JESSICA DaMASSA

Roberto Ascione, CEO of European marketing and innovation consultancy, Healthware Group, and Chairman of Europe’s premier digital health conference, Frontiers Health, literally has a front-row seat to all the happenings in Europe’s scaling digital health, digital therapeutics, and telehealth markets.

With juuuust enough time for American investors and innovators to snag their own ticket for a seat at Frontiers Health in Milan on October 20-21, 2022, we check in with Roberto to see if European health tech startups are fairing any better than their US-based counterparts, if EU-based investors are just as flush with funding as they have been through the pandemic, and if enthusiasm is still high for virtual care and digital health among government healthcare organizations, their health systems, and their patients.

Europe is NOT the same market as the US, and Roberto details some notable differences in the state-of-play and top-of-mind issues facing health tech across the pond. Many of these topics will take center stage at Frontiers Health, including some important governance conversations around digital therapeutics. For the gossip on what’s happening in health tech in Europe, check out this interview and for more on what’s on the agenda at Frontiers (which can be attended virtually for those averse to Milan 😉) head on over to www.frontiers.health.

Writing the Book on Digital Health: Roberto Ascione on “The Future of Health”

By JESSICA DaMASSA, WTF HEALTH

In Milan, just outside the Frontiers Health conference, I caught up with Roberto Ascione, conference Chairman and CEO of Healthware Group, about his newly released book, “The Future of Health: How Digital Technology Will Make Care Accessible, Sustainable, and Human.”

A primer on digital health and its role in shaping care and well-being, the book is intended to provide an overview of the digital health market and what it means for the way healthcare will be delivered and consumed in the future.

Loaded with real-world examples and guest perspectives from a number of Roberto’s fabulous friends from across the healthcare and life sciences industries, the book aims to tell the story of health-and-tech in a way that is fun and fast – and doesn’t require healthcare expertise to understand!

Roberto and I quickly cover the main themes of the book, and why it’s so important RIGHT NOW for patients, clinicians, and healthcare entrepreneurs, investors, and innovators to read about where health tech came from, where it’s at, and where it’s headed. You know your market category is coming-of-age when it hits the bookshelves!

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