For the economists in our midst, demand is a critical but pretty dry idea: the quantity of a good or service a buyer is willing to purchase at a given price. It’s presumed to be part of working health care markets.
It’s one of the first things an undergraduate might learn in Econ 100.
There’s no urgency in this demand; it just is.
Of course, nothing—even general economic principles—is simple in health care. Still, you can look longingly at a few nice supply and demand curves and dream about how things might be—if only.
If only health care consumers picked up their role and skittered up and down those demand curves.
If only they helped us find those elusive market equilibriums for this health care service or that. For some time, lots of people have seen that enormous and powerful potential—and drooled over it.
We’ve been waiting a long time for our consumer to show up in health care. We’ve been waiting for the consumer to obtain and use the information she needs to demand great care.
We’ve been waiting for lots of consumers to do that over and over to help us out of our unfortunate health care jam.
It’s that jam where we pay too much for lots of care of marginal quality riddled with safety problems and delivered by a bunch of dissatisfied, demoralized health professionals.
Indeed we have been waiting a long time for our health care consumer. Certainly, there have been and continue to be countless reasons why consumers haven’t arrived to help save us.
“Health care is different!”
“There’s no evidence that consumers will behave like normal consumers in health care!”