On the weekend before the third annual “Health 2.0 Europe” conference, Health 2.0 and the international arm of Aetna (NYSE: AET), the global health solutions company, invited the best developers, designers, health experts and health tech entrepreneurs to compete for € 10.000 in prizes at Health 2.0’s Berlin Code-a-thon, Sponsored by Aetna International. Their challenge was to develop innovative mobile apps to promote health and wellness across the globe.
The event kicked off on November 3 with the participants pitching their mobile app ideas to attract the other developers to their projects. Then, the real work began—small groups spent the next 29 hours transforming their concepts into working prototypes. On the evening of November 4, a panel of expert judges that included representatives from Aetna International and Health 2.0 announced the best of the best.
The winning app was “Jog of War,” created by four talented developers and founders of start-ups from Slovenia, Macedonia, Finland and Colombia. The app is designed to motivate people to be more active outdoors by encouraging them to run through their cities, and in so doing, “conquer” territories. The app tracks the jogger’s positions and marks the corresponding areas of the city in a map. Other joggers who run in the same area can reclaim the territory by running through it themselves. Once a territory is occupied, rewards and discounts from local businesses will be unlocked to the users.
