Lirio Health is an interesting under-the-radar company, which works with plans, providers and others to try to influence the behavior of their members and patients. Of course, everybody wants to change the behavior of human beings, and it’s been proven over the years to be very hard. Lirio probably has more PhDs per square foot than any other company in this sector. I spoke with one of them, the Chief Behavior Officer, Amy Bucher, and she showed me a wide variety of case studies in which they are using a wording approach and psychographics to nudge people to better behaviors. A great discussion on how and whether we can use psychology to improve health.–Matthew Holt

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