By INDU SUBAIYA

Alex Savic is CEO of Alensa NextWidgets, based in Zurich, Switzerland. Alex is a repeat presenter at Health 2.0 and will be presenting an update on the NextWidgets platform at Health 2.0 Europe in Paris April 6-7, 2010. NextWidgets allows pharmacies to sell their products online directly to consumers through widgets placed on relevant content publisher websites.

Indu Subaiya: Alex, tell us a bit about yourself and our background, and what Alensa is all about.

Alex Savic: I’ve been working in the generics industry since 2000, traveling a lot to India and Eastern Europe to meet with manufacturers and inspect manufacturing facilities. Alensa was mostly in the API and finished formulations business then. So to branch out, in 2006 we started working on an e-commerce platform for pharmacies which has since evolved into the NextWidgets platform.Continue reading…