By KIM BELLARD

I’ve never seen The Mandalorian. I don’t have Disney+. But I know who Baby Yoda is, and I’m pretty sure Disney is counting on that. Hollywood, in case you haven’t been paying attention, is going through some radical changes. There may be some lessons for healthcare in them.
2020 has been the year of streaming. Moviegoing isn’t entirely dead in the pandemic, but it may be on life support, with major chains like Regal and AMC barely staying out of bankruptcy. “Yes, there is pent-up demand to see movies in a theater,” Hollywood insider Peter Chernin told The New York Times. “But people change their habits.”
Indeed, they do. A new Press Ganey survey found that telemedicine visits shot to 37% of all visits in May, then settled down to around 15% – far above less than 1% pre-COVID-19. Habits do, indeed, change, even in healthcare.
Hollywood has made some startling announcements in the past few weeks that illustrate how swiftly changes are coming to the entertainment industry:
Disney: Disney expects to have 100 new titles – TV shows or movies – each year for the next few years. Disney chairman Bob Iger noted modestly: “The pipeline of original content we’re making is much more robust than originally anticipated.” Of particular note, though, CEO Bob Chapek said, “Of the 100 new titles announced today, 80 percent of them will go to Disney Plus.”
NYT characterized the move as: “Here is a 97-year-old company making a jump to direct-to-consumer hyperspace.” (If you don’t get the reference, you probably didn’t get the Baby Yoda one either).
The strategy appears to be working. Disney said that its year-old Disney+ streaming service already has 87 million subscribers; it had originally projected to reach this number by 2024. Now it expects to reach 260m subscribers by 2024. And those numbers do not include Disney services Hulu (39m) and ESPN+ (12m). Collectively, Disney now expects up to 350m subscribers by 2024.
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