By NIRAV DESAI
“There’s an app for that” popularizes the fact that over 1 million apps for smartphones and tablets have been developed to address anything, from small to complex, that people may want to do. In the world of mobile health, or mHealth, we’re prone to agree.
According to IMS Health, there are over 23,000 healthcare-related apps covering numerous clinical areas (from primary care to surgery), care sites (from home to acute care), users (from patients, to caregivers, to clinicians) and parts of the patient journey (from wellness to complex chronic disease). And, a recent study we conducted found that 70 percent of people use mobile apps on a daily basis to track calorie intake and monitor physical activities.
But the view of the mHealth world as just a proliferation of apps, while exciting and important, is flawed in several ways:
- It ignores the fact that while apps may be primary user touch points in a mobile-connected world, they are not the only ones.
- It leaves people with the idea that all you have to do to solve a problem is build an app. Often, the solution is much broader.
Healthcare is evolving beyond “there’s an app for that.” Here’s what’s happening…







