THCB Media Packet

Want to reach a weekly audience of thousands of health care industry insiders and watchers? THCB is read by more than a thousand visitors a day, including industry analysts, physicians, investors, Wall Street insiders and executives from every top health system in the country.

Advertise with us and you’ll put your brand in front of a smart & tightly focused demographic, one at the forefront of an evolving marketplace.

From start-ups to new studies

THCB covers the health care spectrum,  providing commentary and insight on industry news, interviews with industry leaders and commentary from some of the top minds in the field. We write about the top new companies in the field, important trends and the issues health care professionals are talking about. Including:

> Hospitals & insurers> Physicians> Health care information technology
> Health policy
> Medical devices
> Electronic medical records
> The pharmaceutical industry
> Regulation and economic issues

Getting Started

Getting started is easy. Just select an ad format and length of run from the list of options below. Then send us a copy of the ad you would like to run together with the web address you would like the spot to link to. In most cases approvals take under 24 hours. Paying is just as easy. We accept Paypal and corporate check. Questions? Email john@thehealthcareblog.com

Advertising Options

Above the
fold

This
prominent placement puts your ad in a can’t miss-spot certain to catch readers
attention: centered in the main sidebar beneath our search feature. Options include box and skyscraper
formats. Your spot will be shown on every page on the site using our main template. (2,000 plus pages.)

Inline

This
approach delivers your message directly in the flow of content between
posts, guaranteeing
maximum exposure. A text box or graphic is placed directly between
spots. We’ll track click through and other data for you.

Text Message
This is a good option for getting word out quickly to the health care industry about a new
product or service. You’ll give us a five line text advert that runs
between posts. (Think of an online format similar to that of the traditional
newspaper classified.) 

Sponsored Links

Good for building exposure for your brand or web site. Places your targeted link in a prominent location in the right sidebar. A limited number of spots are available. Act quickly to reserve yours for 2007. (2 available)

THCB Update

The THCB Update e-mail goes out three to five times a week to an audience of 900 regular readers. Catch the eye of some of the smartest people in the health care industry, including industry observers, Wall Street people and executives at the top health care systems and physician group practices in the country. Email john@thehealthcareblog.com for more info.

Custom Package

We are
happy to work with you to create a specialized content section or other
promotional package emphasizing your brand and targeting a specific sector.